Pay-per-click
If You Hate Click Fraud, You’ll Love Sequoia Ranger
Nobody likes paying for a click that was never going to call. Lawyers hate it because it is money out the door. We hate it…
A Google Spam Update, New Rules, and AI Content Is Still at the Top of Page 1
On October 1, Google updated its guidelines on AI-generated content to say it is critical to fact-check everything a language model writes before you publish…
Paid Directory Listings Can Turn Into Organic ChatGPT Recommendations
I recently asked ChatGPT to recommend a car accident lawyer. I do this periodically on the free version of ChatGPT to see how our clients…
Conversations Are the New Keywords for Law Firm SEO
Somebody opens Google tonight and types, “I got rear-ended on the freeway last week, my neck still hurts, and the other driver’s insurance company keeps…
Google Rewards Internal Pages. AI Cites Homepages. Here’s How to Build for Both.
Earlier this year we published a study analyzing which specific pages hold Google’s top organic positions across thousands of competitive legal searches, and the answer…
“Near Me” Is Not the Keyword Your Law Firm Thinks It Is
While your firm’s pay-per-click campaign doesn’t do anything to help or hurt your law firm’s SEO efforts, it does provide some valuable data on what…
Your Firm Can Be The Top AI Recommendation and Invisible at The Same Time
Almost everyone in my industry talks about AI visibility like it’s a single point – the next generation of “ranking at the top of Google”…
Your Homepage Has a Set of Skills. Always Ranking on Top Isn’t One of Them.
I have sat through more lawyer website kickoff meetings than I can count, and they all orbit the same page. The homepage gets the mood…
Will a .law or .lawyer domain name help your law firm’s SEO?
Earlier this year, we retired customlegalmarketing.com as our website’s domain name. It served us well for more than a decade, but it was twenty characters…
A Law Firm’s Guide to Multilingual Websites, SEO, and AI Search
Most law firms with bilingual or multilingual staff treat language as a phone feature. They put “Se Habla Español” next to the number in the…
Nobody Searches for Testimonials. It’s All About Reviews.
There is a page on almost every law firm website that has been using a keyword that consumers stopped using over a decade ago. It…
ChatGPT Ads Will Not Allow Law Firms…For Now
OpenAI has recently posted two updates to its ChatGPT advertising policy, which has thrown cold water on all of our excitement around law firms running…
It’s the End of Law Firm SEO As We Know It (And I Feel Fine)
On May 19, Google announced on stage at its I/O conference that the search box you have used for the last 25 years is going…
How Law Firms Can Leverage AI for Competitive Intelligence and Better Decision Making
Traditional competitor tracking and analysis rely on identifying and reacting to past trends, and no longer prepare a law firm to compete in a continuously fluctuating search environment.
We Just Solved Three AI Blind Spots for Law Firms
As our team continues to send more cases to law firms through answer engine optimization (AEO), we want to eliminate as many blind spots as…
Words (What are they good for?)
The general assumption in law firm SEO for at least the last decade has been that longer content ranks better. And to be fair, there…
Law Firms Can Now Sign Up as Advertisers on ChatGPT
UPDATE: June 4, 2026 – OpenAI has decided to exclude law firms from its ad platform. In their Disallowed Ads category, they now say “Ads…
Your Domain Authority Is Too Low and Other Lies That Don’t Affect Your Rankings
If you’re the managing partner or marketing director of a law firm, you know what spam looks like. Probably this week (or today) some SEO…