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Nobody Searches for Testimonials. It’s All About Reviews.
There is a page on almost every law firm website that has been using a keyword that consumers stopped using over a decade ago. It…
ChatGPT Ads Will Not Allow Law Firms…For Now
OpenAI has recently posted two updates to its ChatGPT advertising policy, which has thrown cold water on all of our excitement around law firms running…
It’s the End of Law Firm SEO As We Know It (And I Feel Fine)
On May 19, Google announced on stage at its I/O conference that the search box you have used for the last 25 years is going…
How Law Firms Can Leverage AI for Competitive Intelligence and Better Decision Making
Traditional competitor tracking and analysis rely on identifying and reacting to past trends, and no longer prepare a law firm to compete in a continuously fluctuating search environment.
We Just Solved Three AI Blind Spots for Law Firms
As our team continues to send more cases to law firms through answer engine optimization (AEO), we want to eliminate as many blind spots as…
Words (What are they good for?)
The general assumption in law firm SEO for at least the last decade has been that longer content ranks better. And to be fair, there…
Law Firms Can Now Sign Up as Advertisers on ChatGPT
UPDATE: June 4, 2026 – OpenAI has decided to exclude law firms from its ad platform. In their Disallowed Ads category, they now say “Ads…
Your Domain Authority Is Too Low and Other Lies That Don’t Affect Your Rankings
If you’re the managing partner or marketing director of a law firm, you know what spam looks like. Probably this week (or today) some SEO…
AI Overview Ranking Signals vs. Google Search: One Search Box. Two Ranking Systems.
Google is running two ranking systems behind one search box, and most law firms are only optimizing for one of them. For the past eighteen months,…
A View from the Canva Create Conference
Canva’s 2026 Canva Create interactive conference took place on April 16 at SoFi Stadium in Los Angeles. Since our team uses Canva for several design…
WordPress Just Built AI Into Its Core. Here Is What Changes for Law Firm Websites.
WordPress 7.0 is the most consequential update to the platform that powers 43% of the internet in years. With 7.0, WordPress has been rebuilt from…
Are Legal Directories Your Partner, Your Competitor, or Both?
If your law firm pays for a premium profile on Justia, Super Lawyers, Avvo, FindLaw, or any other legal directory, you are investing in a…
Why Personal Injury Lawyers Get Fewer Cases in the First Quarter of Every Year
From most personal injury lawyers’ perspective, it doesn’t make sense. People are always getting into accidents, so why are there seasonal dips and surges in personal…
Apple Maps Is Getting Ads and Your Law Firm Should Be There
Apple just announced Apple Business, a new platform launching April 14 in over 200 countries. Included in the announcement was a significant development for paid…
One of the Most Important SEO Elements Has Been Above the Top of the Page This Entire Time
Every law firm with a website has had a conversation about SEO. About content. About backlinks. About page speed, schema markup, mobile responsiveness, and whatever…
Content marketing: 4 tips for creating compelling, sharable infographics
Most law firm infographics get published, shared once by the firm’s own accounts, and forgotten. Not because infographics don’t work — they do — but…
100% of Top-Ranking Personal Injury Law Firms Use AI Content. Now What?
We just finished a study analyzing 2,435 law firm ranking appearances across 8 practice areas and 24 U.S. cities to see how AI content is…
What lawyers can learn from Google’s latest search quality handbook
Google published an updated version of its Search Quality Evaluator Guidelines in September 2025. The document runs over 170 pages and lays out, in considerable…