Criminal Defense Attorney SEO
Custom Legal Marketing (CLM) gets great results for criminal defense law firms in very competitive U.S. markets because the heart of CLM's marketing program is driven by a singular focus on getting firms more qualified leads.
Your SEO company should be getting you results for the keywords that matter to YOU.
We want your firm to get more more criminal defense cases through smart marketing and search engine optimization (SEO). To help produce qualified leads, we target the keywords and phrases your clients actually use, like:
CRIMINAL DEFENSE SEO
Our Focus: Your Firm
Effective law firm marketing for criminal defense attorneys comes with a No Competition™ Guarantee.
We provide an ironclad guarantee we only work with ONE Criminal Defense Law Firm in your area.
When we say your criminal defense law firm is an exclusive client, you are THE exclusive client we work with in your city. There is no other competition. This is CLM’s No Competition™ Guarantee and we stand by it.
We bring our resourcefulness, inventiveness and proactivity to your marketing campaigns.
Our marketing and SEO campaigns are not one-size-fits-all. We develop strategies and tactics focused on generating more qualified leads for you. This may mean we have to adjust our methods as we move forward, but it also means we are constantly analyzing and learning how to work more effectively for your firm.
To achieve the goals we lay out for your campaign we use various approaches such as:
- Develop an award-winning website design
- Reviews
- Relevant, current content
- Ongoing tracking of the competition
- Ensuring your criminal defense law firm website has only quality links
Our comprehensive law firm marketing approach includes strategic content, link building, client testimonials, winning design, tracking and more. You will get:
Strategic Content
Future clients are not just searching for a “criminal defense law firm.” They want to know whether the attorney has experience with white-collar crime, sex offenses, DUI, drug charges, burglary charges, arrest issues, sentencing, appeals or whatever their specific charges involve. To that end, we make sure you have strategic content that widens your criminal defense law firm’s reach.
This strategic and relevant content acts to create leads from targeted searches, some of which would be geographically specific (state, city), such as DUI (state), criminal lawyers (state, city), criminal attorney, DUI attorney, DUI attorney (city, state), DUI lawyer, expungement, defense lawyer, criminal defense lawyer, (state, city) defense lawyer, criminal defense attorney, simple assault, assault charges and more.

Relevant and Authentic Links
We connect your criminal defense law firm website to only the best external Internet properties. We will never link your criminal defense law firm website to low-quality, questionable sites just to brag that we’re building lots of links. We use targeted and relevant content, combined with multimedia and other unique, different offers, to earn clients quality links from trusted websites, including government and education sites.
Glowing Reviews
At CLM we have developed a system for reaching your clients when they are most likely to submit a positive review. Criminal defense law firm clients are sent step-by-step instructions that include screenshots telling them how to write a review. This provides the perfect opportunity for criminal defense law firm clients to share their experiences with others about your skills as an attorney and your law firm.
Being charged with a criminal offense is frightening, confusing and distressing. Legal assistance is required to navigate the complex criminal justice system as painlessly as possible. There are many details that a criminal defense lawyer needs to handle through painstaking and detailed work. Appreciative clients welcome sharing how you helped them navigate the process.
Award-Winning Criminal Defense Lawyer Website Design
We have decades of experience building and actively monitoring award-winning websites. We thrive on creating only the best sites for our clients. But we don’t just create a site and then let it go. We track user behavior, design and build a one-of-a-kind website, hold focus groups, and create detailed photo briefs that speak straight to YOUR criminal defense law clients and potential clients.

Search Results for Google Cards – Above the Fold
Need more information about a case? Google may answer a query with a card that shows at the top of the page, giving your criminal defense law firm ultimate authority on a topic. How does that work? We create questions and brainstorm topics, then write detailed, relevant content that allows Google to select your criminal defense law content for top placement.

Be the News with Press Relations
Is handling high-profile criminal defense cases your specialty? Do you spend extra time getting board-certified or taking courses related to DUI offenses to help DUI clients? CLM is poised to pitch your story because you are perfectly positioned to provide expert commentary.
We develop content promoted on popular news sites and also develop news release kits, pitch various angles for stories to local journalists and send the kits directly to editors via direct and email.
Your Sucess by the Numbers
Want to know what we are doing for your criminal defense law firm website campaign? Log into your dashboard; view reports that monitor your progress; track search engine rankings, visitors, links, local listings, user behavior; and more. Questions? We have the answers and are happy to help you. You should always know what your marketing company is doing for you and how it is working.
