Employment Law Marketing

Exclusive Marketing Partners for Employment Law Firms

We create content and campaigns designed to position your law firm first as a trusted information provider for people with employee rights issues. CLM’s law firm SEO plan is how those future clients will find you.

We Are Always on Your Side

As a employment lawyer, you know that you cannot ethically serve two individuals with competing legal interests. At some point, you will have to choose sides, and one of these clients will be getting less than your best. What about your law firm marketing company? Are they collecting fees from your firm while working for other employment lawyers in town?

At Custom Legal Marketing we work just for you.

When a local television network needs an expert for a workplace-related story, we recommend you. When a journalist searches for legal commentary on gender discrimination or the #MeToo movement, we promote you. When a major website builds links to authoritative employment law content, we put your law firm first. You’re not competing for our time against your local competitors because you are the only employment law firm we working within your local market. That’s our No Competition℠ Guarantee.

Other companies send the best opportunities to the highest-paying attorneys. With Custom Legal Marketing, you get our No Competition™ Guarantee, which means we will not work with any other employment attorney in your city.

An off-the-shelf marketing strategy is not enough.

Employment law firms seeking to grow their practices must be willing to take a fresh look at their market and be bold enough to break with the same-old solution. When we gather competitive intelligence, we look not just at what your competitors are doing but also at what they are not doing. We find the doors your competitors are leaving open, and we develop creative strategies to seize opportunities that everyone else is missing.

We Commit to Just One Firm

Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, award-winning design, tracking what matters and more. You will get:

Strategic Content

Your future clients are not just searching for an employment lawyer or workplace attorney. We develop strategic content to catch a much wider range of prospective client search intentions.

Our strategic content generates leads for targeted searches on today’s top-of-mind employment law issues, including: Gender Discrimination, Racial and Religious Discrimination, Overtime, Right to Work, Sexual Harassment, Hostile Workplace, Union Dues, Tip Income, Fair Labor Standards Act, Family and Medical Leave, National Labor Relations Board, Job Grievances, Wrongful Termination, Parenting Leave, Sick Leave and more.

This interactive element uses strategic content to give a case study on sexual harassment.

Authoritative Links

We are not interested in building thousands of low-quality links to your employment law practice. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet.

Glowing Reviews

You work hard to get your clients the compensation they deserve. After winning a judgment or favorable settlement, your clients are happy and willing to share that with the world.

We have developed a system that reaches out to your clients when they are most likely to write a positive review. We provide them with instructions and screenshots explaining how and where to compose a review. Do not miss out on this incredible opportunity for clients to share their positive experiences with your firm.

Use these reviews to connect with prospective clients and convert more leads.

Award-Winning Website Design

We have been building award-winning websites for over a decade. We monitor user behavior, employ focus groups, create detailed photo briefs and build a one-of-a-kind website that speaks directly to your employment law clients. 

Rise Above the Top Search Result

When a prospective client searches for information, Google may answer those questions with a featured snippet. Featured snippets are displayed above all other search results, giving your firm high visibility and ultimate authority on that topic. We select legal topics for our clients with an eye toward capturing the broadest spectrum of search intent, then structure each web page to maximize the likelihood that Google will give that content top placement as authoritative cards.

As a bonus, Google Assistant and Google Home use featured snippets to answer verbal questions.

Pay-Per-Click That Works

Pay-per-click campaigns, a smart complement to natural search engine marketing, can deliver more leads for employment law firms. Custom Legal Marketing’s Google Partner Certified team knows how to build PPC campaigns that deliver results. 

Spread the News

Whether you are handling a high-profile employment law case or offering expert commentary on a particular topic, Custom Legal Marketing can amplify your success with a public relations campaign. We develop press kits, pitch stories to local journalists, and send kits directly to editors via email and direct mail. We also develop content that can be promoted on popular sites.

Track Your Success and ROI

We know what we are doing. So do our clients. With the CLM Lounge, you get access to all sorts of statistics and reports to monitor your progress. Track links, visitors, user behavior, search engine rankings, local listings and more. We believe in total transparency.

We love statistics and we love sharing them. We believe you should always know what your law firm marketing company is doing on your behalf and whether those efforts are misplaced or paying off. After all, we are in this together.