Immigration Law Firm Marketing

Exclusivity and Flexibility

The success of an immigration law firm’s marketing campaign depends in part on an ability to view things with a fresh perspective. Instead of mimicking what most marketing companies are already doing, we identify what your competitors are not doing. Once we find the void, our marketing team develops a resourceful strategy tailored to your law firm.

We understand there are many options available to you for marketing needs. But for us, the choice is simple. You. Once your law firm decides to partner with us, CLM’s No Competition™ Guarantee ensures we commit to maintaining an exclusive relationship with you. This means we will not work with any other immigration lawyer in your city. While other marketing agencies do not hesitate to help your competitors, our focus remains on how we can boost the web presence and lead conversions of only one website. Yours.

Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You will get:

Strategic Content

Prospective clients use many different search terms when looking for an immigration law firm. They are not simply searching for an “immigration attorney” or a “family immigration lawyer”. We craft strategic content that generates leads for a variety of targeted searches.

Trusted Links

Our goal is to build authoritative links to your immigration law practice. We believe in connecting your site with trusted web properties instead of thousands of mediocre links. CLM has used multimedia and strategic content to acquire quality links from some of the most reputable sites on the web.

Client Testimonials

They say word of mouth is one of the best forms of publicity. On the web, testimonials from satisfied clients have the power to convert more leads. Our user-friendly system makes it easy for clients to share their positive experiences of working with your law firm. Whether it is a successful outcome in an immigration case or a fuss-free legal process to obtaining a work visa, our team gathers real reviews from real clients. 

Award Winning Immigration Law Website Design

CLM conducts extensive research to develop a website design that highlights your law firm’s strengths. We understand what prospective clients looks for when they navigate websites. Instead of creating a cookie-cutter site, our design team uses a variety of tools like in-depth photo briefs and focus group testing to building a unique website for you.

Beyond Top Search Placement

Gone are the days of generic search keywords like “immigration lawyer” or “immigration law firm.” We ensure your law firm will never miss an opportunity to be found by developing detailed content based on relevant questions and topics. We position your website as an authority that answers the questions your prospective clients are asking. That way, Google recognizes your content as worthy of top placement in above-the-fold cards.

As a bonus, Google Assistant and Google Home use cards to answer verbal queries.

High Performing Pay-Per-Click

We develop PPC campaigns to supplement your natural search engine marketing campaign. PPC advertising on search and social helps your firm get noticed. CLM’s Google Partner Certified team creates and runs PPC campaigns the drive traffic to your website and convert leads into clients.

Press Relations

Be in the news. Whether you are handling a high-profile immigration case or can lend expertise on a particular newsworthy topic, CLM is ready to pitch your story to the right publications. We recognize the importance of capturing your prospective clients’ attention by telling the stories that detail your law firm’s success and activities. We craft press kits, pitch stories to local media outlets and develop content that is promoted on popular news sites.

Statistics

We love tracking your success to see how your website is performing and understand what improvements can be made. The CLM Lounge provides a wealth of stats to monitor your progress across all areas such as user behavior, local listings, search rankings and more.

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.