Law Firm SEO and Marketing
Top Charlotte law firms look to CLM for measurable results with winning marketing and SEO campaigns.
Law Firm SEO in Charlotte
What's Unique About Law Firm SEO in Charlotte?
Charlotte is the most populous city in North Carolina and a major U.S. financial hub. In fact, Charlotte is the second-largest banking center in the nation, behind only New York City.
A vibrant population and job market in the Queen City attracts people in myriad professions, including, of course, lawyers. There are roughly 27,000 attorneys in North Carolina, a population that has grown by 27 percent since 2008.
In this market, quality SEO for your law firm’s website is essential.
Did you know? There was a gold rush in North Carolina decades before gold was discovered in California. It began in 1799 when a 17-pound gold nugget was discovered in Little Meadow Creek.
North Carolina Attorney Advertising Guidelines
North Carolina welcomes lawyer advertising as it recognizes the importance of assisting the public in learning about and obtaining legal services, making it a great place to market your law firm. Here are some highlights from the North Carolina Rules of Professional Conduct as it pertains to advertising a lawyer or lawyer’s services.
In North Carolina lawyers are allowed to:
- Pay for advertisements
- Pay for a legal services plan or a not-for-profit lawyer referral service
- Pay for lead generation
Advertising rules in North Carolina allow lawyers to:
- Tell the public about their services
- Publicly list references (with client's permission)
- Publicly list names of clients (with client's permission)
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Bar Rules in North Carolina
Lawyers in North Carolina may communicate that they do or do not practice in particular fields of law. Lawyers may also communicate they are specialists in particular fields of law provided they have been certified by the appropriate governing body. The North Carolina State Bar created programs for issuing official certifications of specialties.
Unlike other states like New York, North Carolina will allow you to use a trade name as long as it does not imply a connection with a government agency or with a public or charitable legal service organization and it is not false or misleading. This means you don't have to use traditional firm names including names of attorneys. All trade names should be registered with the North Carolina State Bar.
North Carolina does not require law firms to send in their websites for review prior to launch. However, the provisions of the North Carolina Rules of Professional Conduct that address legal advertising should be applied to the content of your law firm's website to avoid any reports of infractions by third parties.
Our data-driven approach fuels your results.
We don't just pay lip service to research, we dig in! We focus exclusively on boosting your rankings and increasing your qualified lead volume. If we want to be serious about your firm dominating page one, we need to be serious about understanding your clients. Our team works with firms to tailor winning messages for the Charlotte market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Charlotte law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
What Our Clients Are Saying