Law Firm Video
Use videos to introduce yourself to clients personally. Any time. Any place. On any device. Let your videos serve as brand ambassadors.
VIDEO MARKETING
Speak authentically to future clients through professionally edited video.
Video helps establish a relationship between the viewer and the presenter. Your website may be the first point of contact a prospective client has with your firm. If visitors can engage with you personally, they are more likely to trust you to address their concerns.
Producing an effective video requires thorough planning. Small choices that may not be obvious to a viewer combine to create a product that is more than the sum of its parts. CLM helps your firm make thoughtful decisions about the type of video you produce as well as the lighting, script and setting.
How do we do it?
We create practice area-focused content and general brand awareness videos for a holistic approach to your firm's video marketing.
Story Development
We advise on video format and script to ensure you are telling a consistent story about your firm.
Script Writing
Our team will write scripts for long-form advertisements, monthly marketing videos, social media and other video needs.
Expert Editing
Our team can handle pre-production, production, and post-production so your videos look and sound great.
YOUR STORY
Award-Winning Video Services
When a billion-dollar litigation law firm trusts you with its videos and TV commercials, you have to deliver. And the CLM team delivered for Sommers Schwartz.
CLM helped Sommers Schwartz increase awareness with an award-winning commercial.
Case study: Sommers Schwartz
When Sommers Schwartz decided to launch a new television commercial, it worked with CML to write, art direct, edit and produce the video.
Recognized by the Viddy Awards
A New StoryWhen CLM and Sommers Schwartz began brainstorming story ideas, the firm expressed a desire for a positive, team-oriented theme. We decided on a storyline that connected winning a big game to working together to win a big case.
Art DirectionThe CLM worked with M-1 Studios in Detroit to create custom courtroom scenes showcasing the firm's attorneys.
Top-Notch ProductionOur media designer combined audio, stock and custom video, and visual effects to produce a unique, professional and effective commercial.
THE RIGHT MESSAGE
Good Video Production Leads to More Effective Marketing
Your audience is the most important piece of any video you create. You may be the star, control the message, assist with editing and approve the final presentation, but the video must be about your clients. What are their fears or frustrations? What do they need to hear in order to trust you enough to call? How can you provide information that is valuable enough to share?
Our professional video team works with you to develop scripts and produce videos your visitors will want to watch. We ensure your videos are of the highest quality and accurately reflect your firm's standards. No stone is left unturned, from resolution to transitions to lighting to audio quality to successfully represent your firm.
Many attorneys have videos; yours must be memorable. Give visitors a compelling reason to stop looking and hire your firm.
MORE LEADS
Choose the right videos for your audience.
Future clients who are in different stages of hiring an attorney may need different types of videos to answer their questions. We help firms create videos that get the right message to the right people. This includes:
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Process Videos
Most people are concerned about what awaits them when hiring an attorney. You have heard and answered their questions many times. Draw from this experience to create videos. Explain what viewers can expect and give them a sense of control.
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Video Testimonials
When clients describe why they would hire you again, they give others a powerful reason to contact you. Video testimonials humanize feedback and supply a substantial return for the investment.
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Firm Culture Videos
Tell your firm's story and offer insight into what it's like to work with you. When done well, culture videos help create an emotional connection with viewers. You may want to use a culture video to explain your philosophy, describe why you became an attorney, or show a "slice of life" from a day at your firm. Viewers may find they share your outlook and would like to work with your firm.
How-to VideosWhen you answer the smaller questions, viewers are more likely to trust you for help with more complicated matters. How-to videos give your firm the opportunity to demonstrate your knowledge while offering information prospective clients can use.
How-to videos are easily sharable, as viewers may know others who share their position. Try answering common questions, like "How to Prepare for Mediation" or "How to Choose a Trustee."
What Our Clients Are Saying
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Writing & Story Development
We advise on video format and script to ensure you are telling a consistent story about your firm.
Editing
Not all takes are perfect. We will edit your videos to highlight your best moments.
Clear Communication
Our production team helps make your videos informative, entertaining and easy to understand.
Post-Production
We make necessary adjustments to audio and video streams to ensure the best production quality.
Distribution
We will place your video on your site and distribute it to relevant channels so your future clients can see it.
Own Your Narrative
With video, future clients can see your tell your story authentically.
It all starts with a conversation.
Let's get growing with you law firm's brand.
Schedule your free phone call: