Law Firm Branding
We respect your firm too much to sell you a tired lawyer cliché. Expect more from your marketing company. Expect a brand that reflects your commitment to quality and honors your identity.
BRAND STRATEGY
A Solid Foundation That Builds Leads and Cases for Your Firm
Your brand is your law firm’s promise to clients. It is more than just a logo or website. Your brand is the sum of everything your firm does. Your voice, message, design style, photography, law firm culture and client interactions are all a part of your firm's brand.
Standing out doesn't mean tossing up the flashiest website or the loudest logo. Achieve the right kind of attention by presenting your firm with a focus on quality, a commitment to consistency and devoted attention to detail. That's what we do every day.
How do we do it?
Each step builds upon an understanding of your firm's personality and goals, culminating in establishing a brand that delivers.
Establish a Visual Identity
Differentiate your firm with a stand-out branding package, identity kit and guidelines.
Grow Your Influence
Use your story, experience and brand identity to establish your firm as a leader in its area.
Get More Cases
Connect with clients through a brand that makes you the clear choice over the competition.
YOUR STORY
A Brand that Reflects Your Values & Connects You to Clients
An effective law firm brand will embody your firm’s story while resonating with future clients. Brand discovery starts by uncovering that unique story and personality and building on it so all colors, fonts, images and design choices are meaningful to your firm and clients.
CLM helped Hazen Law Group emphasize its team approach and personal touch.
Case study: Hazen Law Group
When Hazen Law Group, formerly Hazen Elder Law, decided to update its brand, it chose CLM.
Services Provided: Firm naming, logo development, tagline development, business cards, stationery, press kit, photo consulting, website design, ebook design, infographic design, content development, SEO.
What makes this logo special?
Logo iconographyThe oak leaf acknowledges the place of forests in Pennsylvania's history. In Latin, Pennsylvania translates to “Penn’s woods,” and mixed oak forests cover over half of the Commonwealth's land. And trees symbolize the cycle of life, strength, stability, and protection, all of which appropriately reflect the firm's culture and practice areas.
TypographyA serif font in the firm name denotes strength and stability, while the san serif tagline adds a personal feel.
TaglineA simple statement of the benefits of the firm's services connects with clients.
THE RIGHT MESSAGE
Good Brand Building Leads to More Effective Marketing
When you have a solid brand, you can market to clients more successfully. Good branding encompasses more than design and messaging; branding involves the study of human behavior. You must understand what drives each segment of your audience to predict how its members will interact with your firm's brand.
Your brand will drive decisions about ad and website language, social media use, photography choices, and more. With an established brand, your law firm’s voice and message can be consistent in all communications. When potential clients come into contact with your brand, they will know to expect a reliable level of quality.
Jason and his team are the best. He has solid ideas that produce results for the long term. We had tried other companies, but none of them produced the quality results we received from CLM.
- RICHARD WIRTZ
Wirtz Law APC
MORE LEADS
The Right Impression = The Best Leads
Earn the right kind of attention by presenting your firm with a focus on quality, a commitment to consistency and devoted attention to detail.
WHAT YOU GET:
- Branding Kit
- One-on-one designer collaboration
- Logo design
- Tagline and brand development
- Business Cards
- Stationery (letterhead, envelope)
- Brand Guidelines
We translate your reputation and experience visually into compelling, on-message content. We follow your brand's story from logo design to website design, content writing, social media updates and content distribution.
POTENTIAL ADD-ONS:
- Folders
- Invitations
- Reports
- Newsletter templates
- Note cards
- Anything your firm needs to earn more cases!
CASE STUDY: ROBBINS SCHWARTZ
CLM worked with Robbins Schwartz on a complete rebrand. We began by fashioning a positioning statement, statement of personality and tagline. Our collaboration culminated in a logo representative of their stated position as, "relationship builders who are stewards for our clients, creating a team that extends beyond ourselves to the institutions we serve."
GO CUSTOM. GET MORE.
Unlimited Revisions
We design until you are happy. Do not be forced to use designs that don't fit.
Custom Logo
Anyone can use a stock logo. You deserve a unique, custom logo that reflects the quality of your firm.
Branding Kit
Build a branding kit that contains the items your firm needs. Get a logo, stationary, notecards and more.
All File Types
We deliver your logo and branding materials in print-ready and web-optimized formats.
Brand Development
Work with our team to distill your message into the perfect brand statement and representative graphics.
Own Your Narrative
Your brand will belong to you and you only, and you will own the rights to all files, designs and content.
It all starts with a conversation.
Let's get growing with you law firm's brand.
Schedule your free phone call:
What Our Clients Are Saying