Law Firm SEO and Marketing
Top Nashville law firms trust CLM as their marketing partner on winning marketing and SEO campaigns.
Law Firm SEO in Nashville
What's Unique About Law Firm SEO in Nashville?
Nashville is Tennessee's most populous city and its state capital. Nashville jumped from being the 38th most populous U.S. city to the 21st most populous city nationwide and the fourth-most populous city in the Southeast since 2017. Because of Nashville's rapid growth, it offers excellent opportunities for competitive, targeted search engine optimization for law firms of all sizes. SEO tailors the right search terms to boost traffic to your law firm website.
Nashville is the home of the Tennessee Bar Association (TBA) and is a voluntary bar association, founded in 1881 by 69 attorneys. The TBA publishes a monthly journal, The Tennessee Bar Journal.
Did you know? The first seeing-eye dog was introduced in Nashville by Vanderbilt student Morris Frank. Frank founded The Seeing Eye, Inc. in Nashville after bringing a seeing-eye dog to the U.S. in 1928.
Tennessee Attorney Advertising Guidelines
Tennessee is relatively friendly wiht attorney advertising guidelines and allows an attorney to advertise services through public media, e-communications, and in recorded and/or written format, which makes it easier to market your law firm, provided you stay within the stated parameters of Rule 7.2 of Chapter 7, Rule 7.1 et al issued by the Tennessee Supreme Court.
In Tennessee lawyers are allowed to:
- Give/receive referrals from other law firms with a client’s permission
- Pay for referrals
- Pay for advertisements regarding an attorney’s foreign language abilities
Advertising rules in Tennessee permit lawyers to:
- List client’s names with permission
- List references with client’s permission
- Pay for advertisements regarding fees, pricing for specific services, payment arrangements
Lead Generation in Tennessee:
Lawyers in Tennessee are permitted to pay for lead generation provided the lead generator does not recommend the lawyer, any payment to the lead generator is consistent with Rules 1.5(e) (division of fees) and 5.4 (professional independence of the lawyer), and the lead generator's communications are consistent with Rule 7.1 (communications concerning a lawyer's services) and subject to RPC 7.6 and Tenn. Sup. Ct. R. 44 if the lead generator qualifies as an intermediary organization pursuant to RPC 7.6.
As Director of Marketing for a large injury and workers' comp firm in one of the most competitive markets in the U.S., I can say our digital and website company is critical to our success. CLM has delivered.
- P.D.
Director of Marketing
Talking about your firm in Tennessee
Certifications of Specialization are available to Tennessee lawyers in Civil Trial, Criminal Trial, Business Bankruptcy, Consumer Bankruptcy, Creditor's Rights, Medical Malpractice, Legal Malpractice, Accounting Malpractice, Elder Law, Estate Planning and Family Law.
A lawyer who is certified as a specialist in a field of law by an organization accredited by the American Bar Association’s House of Delegates, and who has registered such certification with the Tennessee Commission on Continuing Legal Education, may state that the lawyer “is certified as a specialist in [field of law] by [accredited organization].”
Advertising communications in Tennessee
In Tennessee, advertising communication is not a solicitation if it is aimed at the general public via a website, a TV commercial, an Internet banner ad, or in reply to a request for information or auto generated in response to an Internet search.
Use of general advertising and written, recorded, or e-communications to send information from lawyer to potential client, rather than direct in-person, live telephone, or real-time electronic contact, assures information flows cleanly and freely. Direct in-person, live telephone, or real-time electronic conversations between a lawyer and a potential client can be disputed.
The rule stating certain communications are to be marked as advertisements and contain other disclaimers do not apply a response sent in reply to requests of potential clients or their spokespersons or sponsors
A lawyer in private practice may use a trade name provided such name does not imply a connection to a government agency or a public or charitable legal services organization. A law firm may also be called by the names of all or some of its members or by the names of deceased or retired members if there is a continuing succession in the firm's identity.
Our data-driven approach fuels your results.
We focus exclusively on boosting your rankings and increasing your qualified lead volume. If we want to be serious about your firm dominating page one, so we need to be serious about understanding your clients. We obsess over research and statistics to tailor winning messages for the Nashville market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Nashville law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
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