Law Firm SEO and Marketing
Top Chicago law firms trust CLM as their marketing partner on winning marketing and SEO campaigns.
Law Firm SEO in Chicago
What's Unique About Law Firm SEO in Chicago?
Chicago is the third-largest city in the United States and is home to approximately 2.7 million residents. It is also the railroad capital of the U.S. and is served by more railroads than any other city in the country.
Aside from Chicago having a large population, the State of Illinois boasts a significant number of lawyers. In fact, Illinois ranks number 5 in the most lawyers per capita, with nearly 50 Bar-Admitted attorneys per 10,000 people.
Chicago is also the world headquarters of the American Bar Association.
Did you know? Chicago has an underground pedestrian network known as the Pedway, which is comprised of tunnels and bridges spanning five miles and connecting 40 blocks.
Illinois Attorney Advertising Guidelines
Illinois has some of the friendliest lawyer advertising guidelines in the country which makes it a great place to market your law firm. Here are some highlights from Rule 7.2 of the Illinois Rules of Professional Conduct.
In Illinois Lawyers Are Allowed to:
- Pay for advertisements
- Pay for referrals
- Pay for lead generation
- Give and receive referrals from other law firms (so long as the client is aware they are being referred out).
The advertising boundaries in Illinois are broad, allowing lawyers to:
- Tell the public about their services.
- Publicly list references (with client's permission).
- Publicly list names of clients (with client's permission).
CLM is singularly focused on my firm's success and frequently over-delivers. CLM is the real deal when it comes to SEO. I don’t think that you could make a better choice.
- Paul Greenberg
Briskman Briskman & Greenberg
Talking about your firm in Illinois
The Supreme Court of Illinois does not recognize certifications of specialties. Therefore, you may never say things on your website like “we specialize in personal injury law” or “our family law experts can help your divorce”. Instead, terminology like “our firm focuses on personal injury” or “we dedicated our practice to helping families with matters like divorce, child support, and adoption”.
Unlike other states like New York, Illinois will allow you use a trade name. This means you don't have to use traditional firm names including names of attorneys.
Our data-driven approach fuels your results.
We focus exclusively on boosting your rankings and increasing your qualified lead volume. If we want to be serious about your firm dominating page one, so we need to be serious about understanding your clients. We obsess over research and statistics to tailor winning messages for the Chicago market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Chicago law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
What Our Clients Are Saying