Lawyer
Building a solid link profile is crucial for every law firm. Despite the constant evolution of Google's algorithm, links still help firms establish authority, drive organic traffic, and increase visibility in traditional search results and AI-powered summary engines.
You can build future-proof link profiles.
Law Firm SEO That Works®
Link Building for Lawyers
Law Firm Link Building
Today, a successful link strategy must expand beyond classic directories and blue links to also earn mentions and citations.
Lawyer Keyword Research
Depending on who you ask, there are anywhere from 4 to 22 types of keywords used by SEO professionals to target the right audience.
Earning Editorial Links
Editorial links have become one of the most important tools for law firms looking to rise to the top of organic search results, build trust, and get cited by AI platforms like ChatGPT.
Get Quoted in the Media
Reporters and editors are always looking for expert voices, and lawyers are uniquely positioned to provide the kind of authority, credibility, and perspective that makes a story work.
Link Building with Visual Media
Visual content and strategic press distribution can introduce your law firm to new audiences and generate both classic links and modern mentions.
Press Releases
Press releases remain one of the most effective ways for law firms to build authority, earn visibility, and create long-term search benefits.
Linkless Press Mentions
To grow your linkless authority, focus on public relations, community engagement, local sponsorships, and industry collaborations.
Lawyer Directories
Lawyer directories play a unique, outsized role in legal marketing. These directories are not just basic online listings; they serve as hubs of authority.
Choosing the Right Keywords
What are the actual words and phrases that your ideal clients are going to be using when searching for a lawyer?
CLM is singularly focused on my firm's success and frequently over-delivers. I don’t think that you could make a better choice.
- Paul Greenberg, Briskman Briskman & Greenberg
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs.
-Todd J. Leonard, Todd J. Leonard Law
