Law Firm Content Marketing
When your law firm's website answers visitors' questions, you build trust with future clients. Website content is an integral part of attracting traffic, connecting with new clients and converting visitors to leads.
CONTENT STRATEGY
Informative content brings potential clients to your site and converts them to high-value leads.
In a competitive market, your law firm likely expends considerable effort attracting visitors to your website. Once you have them, you must engage them in meaningful conversation. Visitors will skip over generic filler text but pay attention to content that answers their questions and offers value.
Google no longer rewards keyword-laden copy. To rank well, your content must be contextually relevant and provide accurate, comprehensive information. Fortunately, that is also what your future clients need, too. It must also provide an easy path to the next step — getting in touch with your firm.
How do we do it?
Each step builds upon understanding your future clients' search intent and potential queries.
Understand Intent
Extensive research helps us understand what your future clients are searching for and anticipates their questions.
Persuade Visitors
We employ multiple types of content, from text to videos to graphics, that build upon each other to provide answers and convince potential clients to contact you .
E-EAT the Guidelines
Google's Search Quality Rater Guidelines outline the E-E-A-T standard: Experience, Expertise, Authoritativeness and Trustworthiness. All your content will carefully adhere to these standards for SEO and conversion optimization.
YOUR STORY
Content that Connects You to Clients
Our professional writers craft clean, compelling and timely news articles, provide high-quality practice area papers, cite your own case studies and expand your biography to populate your site with reader- and web-friendly content.
CLM helped Erlich Law Firm build trust with clients involved in sensitive cases.
Case study: Erlich Law Firm
When Erlich Law Firm needed a new website and content marketing plan, it chose CLM.
We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location.
- JASON ERLICH
Erlich Law Firm
Content Marketing that Brings in Clients
Write for your audienceYou will be assigned a dedicated writer who will research your firm and services and then write content that showcases your style and approach while speaking to the needs of your readers.
Reach new audiencesGood content marketing broadens your prospective client base by attracting new readers. Content that is cognizant of potential reader sensitivities is a critical trust point.
Be engagingYour content will use relatable language and storytelling to make difficult topics easy to understand.
GREAT CONTENT = MORE LEADS
Marketing that Makes A Measurable Difference
NEW YORK
more traffic with CLM
PORTALND
more organic leads
DALLAS
more page 1 rankings in six months
THE RIGHT MESSAGE
Flexibility Leads to More Effective Content
Our content plans establish your authority and trustworthiness by employing multiple content types. For those who are graphic learners, we build infographics. For those who prefer to read, we build long-form pages. For those who appreciate audio-visual content, we create videos and publish podcasts. People will find what they need on your law firm's website.
This helps us build high-quality backlinks, which will make it easier for future clients to find you through diverse searches. We provide full writing and editing services for website content, blogs, articles, press releases and social media postings.
Jason and his team are the best. He has solid ideas that produce results for the long term. We had tried other companies, but none of them produced the quality results we received from CLM.
- RICHARD WIRTZ
Wirtz Law APC
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Writing Team
You will be assigned a writing team based on your firm's content needs. They will work on deliverables directly for you.
SEO-Friendly
Our SEO-savvy experts know what makes search engines love your copy.
Reader-Ready
We produce content so you can focus on your business. Our research helps us speak directly to your target clients.
Authority-Boosting
Your marketing content should build authority with both visitors and search engines, boosting rankings and leads.
Lead-Generating
Your content will speak to people in different stages of the decision-making process, building a conversion funnel.
Own Your Narrative
Your brand will belong to you and you only, and you will own the rights to all files, videos and content.
It all starts with a conversation.
Let's get growing with you law firm's brand.
Schedule your free phone call: