Law Firm SEO and Marketing
Top Wilmington law firms trust CLM to deliver measurable results with winning marketing and SEO.
Law Firm SEO in Wilmington
What's Unique About Law Firm SEO in Wilmington?
Wilmington beats out larger cities like Dallas and Philadelphia to secure a seventh-place ranking among the country’s top 100 cities for attorneys. It has been named one of the best cities in the United States for attorneys in terms of earnings, quality of life, number of available legal positions and high-profile cases. Such data cements Wilmington’s place as a competitive location when it comes to SEO marketing.
In fact, Wilmington has 76 percent more lawyers per capita than the average U.S. city. Many are members of the Delaware State Bar Association, which was founded in 1923.
Did you know? Delaware is a small state that likes to go big. The world’s largest Lego tower, standing at 112 feet and 11 stories tall, was built in Wilmington, beating out Prague's previous record of 106 feet. And the Delmarva Chicken Festival of 1950 boasted a 10-foot diameter frying pan capable of cooking 800 chicken quarters.
Delaware Attorney Advertising Guidelines
Delaware’s flexible law firm advertising guidelines make it a great location for marketing your practice. Lawyers can use a wide range of platforms, ranging from print media to the web for advertising purposes. Here are some points to note from the Delaware Lawyers’ Rules of Professional Conduct.
In Delaware lawyers are allowed to:
- Pay for advertisements
- Pay for referrals
- Pay for not-for-profit lawyer referral services
Advertising rules in Delaware permit lawyers to:
- Inform the public about their services
- Disclose information about clients, as long as they have given their consent.
We have seen a significant, measurable increase to our website traffic from natural search. They have also helped us launch a second location.
- JASON ERLICH
Employment Law Attorney, California
Talking about your law firm in Delaware
Delaware does not recognize certifications of specialties, and therefore lawyers are not allowed to claim they are experts in a particular practice area. Exceptions are if the lawyer has been certified as a specialist by a state-approved organization or accredited by the American Bar Association.
Delaware lawyers in private practice are allowed to use a trade name provided it does not suggest a link to a charitable legal services organization or a government agency. In other words, you are not limited to traditional law firm names that include attorney names.
Delaware’s advertising rules do not require law firm websites to post disclaimers.
A law firm with offices in more than one jurisdiction may use the same name across its various locations in Delaware. However, those lawyers not licensed to practice in a particular jurisdiction where the office is located must be identified clearly.
Our data-driven approach fuels your results.
We don't just pay lip service to research, we dig in! We focus exclusively on boosting your rankings and increasing your qualified lead volume. If we want to be serious about your firm dominating page one, we need to be serious about understanding your clients. Our team works with firms to tailor winning messages for the Deleware market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Wilmington law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
What Our Clients Are Saying