Onsite Technical SEO

Your firm's website is a digital storefront, content hub, and lead generator. For many of your future clients, it’s also their first impression of your law firm.

At Custom Legal Marketing, we ensure that your law firm’s website is always running the latest, most secure versions of WordPress and any essential plugins.

Given the natural language structure of voice queries, it’s important to optimize your content for long-tail, conversational keywords.

One of the most overlooked and underutilized SEO tactics is also one of the most powerful: internal link building.

For law firms, technical SEO means fixing broken links, creating an XML sitemap, setting up proper redirects, and ensuring your site’s architecture is intuitive.

Google assesses a law firm’s website quality and authority through various factors like topical relevance, user engagement, and technical authority.

One of the most effective ways to make your website more "machine-readable" is by implementing schema markups.

True accessibility ensures that every client, regardless of their abilities, can engage with your law firm’s website, find answers, and ultimately reach out for help.

When your attorneys are recognized as authorities, your firm wins at every stage: from organic search rankings to first impressions with local clients and referrals from chatbots.

Core Web Vitals are a set of metrics developed by Google to measure real-world user experience on web pages.

For law firms competing in both search engine results and AI-powered discovery tools, optimizing conversions is the key to higher case volume and a healthier bottom line.