Onsite
While a lot of SEO companies are still talking about SEO like its 2012, at Custom Legal Marketing, we know that excelling in the digital world means optimizing not only for Google but also for AI chatbots.
Make sure your site is optimized for Google, ChatGPT and other chatbots.
SEO for search engines and chat bots: be found everywhere.
ONSITE TECHNICAL SEO
ChatGPT, Perplexity, and others are getting a piece of Google’s market share. So when we’re optimizing for onsite SEO, we’re still focused on Google BUT we’re also making sure our law firm websites are optimized for ChatGPT and other chatbots. Here's how:
Up Your User Experience
1. Optimize for Mobile Usability
Why It’s Helpful: Mobile optimization is critical as it influences how your site ranks and how it is perceived by chatbots. We focus on responsive design, fast loading times, and clear navigation to ensure a seamless user experience across devices. This not only improves rankings but also enhances user satisfaction.
2. Enhance Content Accessibility
Why It’s Helpful: Well-structured, readable content allows both search engines and AI bots to easily interpret and relay information about your firm. We leverage clear headings, concise language, and logical content layouts to boost engagement and authority, ensuring that potential clients quickly find the information they need.
3. Maintain a Clean and Organized Site Structure
Why It’s Helpful: A well-organized site ensures easy navigation for users and efficient indexing by search engines. We design intuitive sitemaps and hierarchies that facilitate easy access to key information, improving user experience and search engine performance.
Get a Boost from Behind the Scenes Technical Improvements
4. Implement Structured Data and Schema Markup
Why It’s Helpful: Structured data helps search engines and AI bots understand your website’s context. By using schema types tailored for legal services, we enhance your site’s chances of appearing in relevant search results and chatbot queries. This precision helps in showcasing attorney profiles and practice areas effectively.
5. Improve Page Load Speed
Why It’s Helpful: Load times aren’t everything… in fact, there are a lot of top ranking law firms out there with pretty low pagespeeds. But, your website isn’t just about “core web vitals” and scores, it’s ultimately there for people. Faster load times enhance user experience and are appreciated by humans, search engines and chatbots.
6. Keep it Safe and Secure
Why It’s Helpful: Implementing robust security measures, including HTTPS, firewall protections, and regular security audits, protects user data, enhances trust, and improves search engine rankings. Secure sites are prioritized by search engines, making security a crucial component of your SEO strategy.
Create Meaningful Content
7. Follow E-E-A-T Principles - You can’t “give your website” E-E-A-T but you can earn it.
Why It’s Helpful: Experience, Expertise, Authoritativeness, and Trustworthiness are key to building a credible online presence. We emphasize these traits in content creation and site design, helping your firm gain trust from both search engines and users. This involves highlighting attorney accomplishments and maintaining content accuracy.
8. Integrate AI and Emerging Technologies
Why It’s Helpful: By adopting natural language processing and optimizing for voice search, your firm stays current with AI advancements. We ensure your content aligns with conversational queries typical of AI interactions. This integration helps your firm remain relevant and accessible in modern search paradigms.
Be Smart with SEO
9. Optimize for Local SEO
Why It’s Helpful: Local SEO strategies boost your visibility in geographic-specific searches, critical for attracting clients in your area. This isn’t just about local directories, Google Business, and everything you’ve read about a million times. Optimizing for local also means properly formatted schema markups AND writing content that speaks to your local audience.
10. Utilize Internal Link Building. Be Smart.
Why It’s Helpful: Internal linking improves site navigation and helps distribute ranking power across pages. We strategically build links to direct traffic to high-value content, ensuring visitors and bots alike recognize the importance of your firm’s offerings. In fact, CLM deploys a smart internal link building tool on our websites that helps our SEO team flex some AI muscle when building internal links.
At Custom Legal Marketing, our technical SEO strategies are crafted to not only meet but exceed the expectations of both traditional search engines and the latest AI chatbots. By implementing these targeted enhancements, we ensure your law firm achieves optimal online visibility and user engagement, connecting you with the clients who need your expertise most.
CLM is singularly focused on my firm's success and frequently over-delivers. I don’t think that you could make a better choice.
- Paul Greenberg, Briskman Briskman & Greenberg
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs.
-Todd J. Leonard, Todd J. Leonard Law
