Author: Jason Bland

You know all of those spammy emails you get about how your website is ranking poorly on Google because of your low PageSpeed and Core Web Vitals score? It turns out that’s bullsh*t and we have the receipts. You may have read about how we’ve been secretly building an AI law firm marketing platform called…

AI Overviews are now displaying law firms on an interactive map, complete with business listings, star ratings, and descriptions pulled from law firm websites. It looks a lot like the local map pack and it correlates with the AI overview sites referenced to the right. But the firms showing up in the AI Overview map…

Legal directories have historically been synonymous with local SEO and link building. They play an important role in building credible citations for your law firm, which are important for your law firm’s local SEO strategy. ChatGPT, however, is not really interested in links. They also don’t have nearly three decades of data and a local…

Attorney searches almost always start close to home. When someone needs a lawyer, they search with local intent, using phrases like “personal injury lawyer near me” or “divorce attorney in Houston.” Google knows this, which is why local signals carry so much weight in legal search results. The firms that invest in local search marketing…

When I first saw reports that OpenAI was testing ad pricing around $60 per thousand impressions, my gut reaction was the same as most lawyers. That sounds expensive, especially when you consider that it’s close to NFL TV rates. But based on what we’re seeing from our law firm ChatGPT optimization, these pricey views may…

This month, as we poured champagne to celebrate another year in business, we were finally able to hand a glass to the ole corporate book… that’s right, Custom Legal Marketing has turned 21! When CLM’s parent company, Adviatech was founded in January 2005, the digital marketing landscape looked completely different. Google was growing in popularity…

Keywords and Google rankings are still important but they're not the future. And the replacement demands something else: actual, real-world trustworthiness.

Each AI service has its own way of assessing quality, but all LLMs and search engines have one thing in common: they like fresh content.

Merge tags can add a personal touch to your email marketing or create an embarrassing mistake.

Generative AI tools are not a replacement for your unique insights but rather a valuable assistant.