Author: Jason Bland

Data show no significant difference in home page traffic between sites with and without textual home links.

A case study on how to successfully implement regional practice area pages.

A web story's interactive format makes it especially friendly to lawyers, as it allows you to visually explain complex matters to users in a way that keeps them engaged and easy to understand.

Unlike the pay-per-click Google Ads, Local Service Ads are pay-per-lead. That means you can appear on thousands of searches, have hundreds of prospects click on your ad, but only pay when a qualified lead calls on the Google tracked number.

Your firm can be listed in search results for a broader range of queries if you establish your reputation with Google in a specific topic area.

If you haven’t heard, there was a massive Google algorithm leak showing the inner workings of the Google Algorithm and revealing some of the search giant’s closely guarded secrets. There is a lot to unpack! But we’re focused on what we’re learning about law firm SEO rankings and how we can use this leak to help your firm rise…

On March 5th, Google introduced a significant core update aimed at enhancing the quality of search results by prioritizing content that genuinely serves users over content that seems primarily designed to attract clicks. This goal is nothing new for Google. In 2022 they went on the offense against low-quality content with their Summer 2022 Unhelpful Content…

Google’s search algorithm gets updated regularly but sometimes they roll out a “core update” which was formerly referred to as “broad core updates.” Basically, a core update is just any update that affects Google’s entire search algorithm. In 2022, Google rolled out 10 core updates addressing everything from spam to helpful content to product reviews. This year, Google…

Google is on a mission to simplify the search results page after spending several years cramming it with a bunch of rich snippets like FAQs, Videos, and How-Tos. But now, they’re consolidating search results into their Generative AI box at the top of the page, which is making some (but not all) Schema markups obsolete. What did…

I am excited to lead a workshop for Marketing for Justice this week, where I’ll be talking about how to spy on your visitors… but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user…