Author: Jason Bland

I am excited to lead a workshop for Marketing for Justice this week, where I’ll be talking about how to spy on your visitors… but not in a creepy way. I want you to build a better user experience for your visitors which ultimately sends more leads to your law firm. Every time a user…

Generative AI tools like ChatGPT basically learn from large libraries of content. When told to “generate” it basically writes an output that is an average consensus of all of the similar data that it has digested. Therefore, by design, AI content is average. Google recently changed their content policies and now allows AI generated content in…

Quality content is the heartbeat of a successful SEO plan. Not just law firm SEO, but all types of digital marketing. But what happens when you treat your marketing content like a legal brief? Or worse, what happens when perfection is never met and your content never gets a moment to shine in Google’s search…

We’ve been having some fun with OpenAI’s ChatGPT. It is, by far, the most impressive AI chatbot to be evaluated by the general public. Over at Bigger Law Firm Magazine, I tested the bot’s ability to write unique content around a fictional character named Larry, the Hairy Canary. In this experiment, the bot really spread…

Everyone at CLM is excited to be honored with the Legal Standard of Excellence WebAward and a Gold W3 Award for the Sommers Schwartz website. This website has been recognized in multiple design competitions. So far, Custom Legal Marketing’s law firm website design for the firm has been awarded a: Building a multi-award-winning website requires…

Another Google update is rolling out but it’s not technically a broad-core update. Google has announced the “Helpful Content Update” which is basically out to catch useless, misleading, and possibly bot-written content. In their announcement, Google said “This ranking update will help make sure that unoriginal, low-quality content doesn’t rank highly in Search, and our…

Recently, I contributed an article to Forbes, titled “Bilingual Law Firms May Be Missing Out On A Huge SEO Benefit.” I was inspired to write the piece because of how often I see multi-lingual law firms doing all the wrong things and leaving valuable leads on the table. While my article focuses on Spanish, which…

Recently, I participated in a discussion that was published on Forbes regarding ways to rectify a steep decline in web traffic. In my response, I said: Use Google Analytics To Compare Declines In Organic Traffic To Individual Pages Using Google Analytics, compare the individual page traffic by visiting Behavior > Site Content > All Pages…

Google is rolling out their Mobile-Only Indexing update “sometime in March.” While there isn’t a specific date announced, the law firm SEO team here at Custom Legal Marketing has been treating March 1st as a hard deadline. What is Mobile-Only Indexing? Mobile-Only indexing means that Google will no longer index any content like text, videos,…

Google has announced the launch of lead form extensions for Search and Video ads. As the name implies, this simply means that a potential client can submit a form directly from the paid advertisement without going to your law firm’s website. Practice areas such as estate planning, special needs planning, bankruptcy, family law and corporate…