Author: Jason Bland

Perhaps she’s grouchy because she hasn’t had any trips to Custom Legal Marketing’s office this year. Or maybe it’s because she hasn’t been able to enjoy the unchaperoned freedom of barking at every person that drives by, walks by, or looks at her house. Whatever the reason, this year’s candid photo of Maple, our 13-year-old…

Google Local Service Ads are now available for law firms. This is exciting news as there has been a lot of anticipation around this offering. With Google Local Service Ads, the advertiser (your law firm) pays per lead instead of paying per click like you would in a PPC campaign. What are Google Local Service…

It’s time for another roundup of good reads from around the web. Will Repeatedly Searching & Clicking My Site Increase Rankings? Tony Wright at Search Engine Journal dives into a popular belief that rankings can be influenced by clicking on your website. Is it fact or fiction? The Controversial Link-Building Practice That Google Will Not…

Last week, Google quietly released a few new attributes that will help you communicate your meeting options while social distancing. Four attributes were released but only one applies to most law firms; Online Appointments. Since the COVID-19 measures went into place in March, many law firms started offering online consultations and appointments. With the new…

Google had shifted most of their Google My Business Resources to ensuring that listings had up-to-date resources to help businesses communicate with their clients during COVID-19 shutdowns. During this time, we advised our clients to not reach out to their clients and request reviews since there was no certainty that those reviews would be posted.…

Google releases updates on a daily basis but a few times a year, they do a broad core update. The June Core Update was followed by a lot of ranking turbulence and a crackdown on Google My Business term violations. But ultimately, most of CLM’s law firms saw their organic positions improve after the dust…

UPDATE: April 15, 2019 While the indexing issue has been resolved, Google is reporting related issues within Google Search Console. Search Console is still recovering from the indexing issue we reported on last week. As a result, index coverage and enhancement reports were not updated recently & URL Inspector might not reflect live status, at…

While the number of algorithm changes so far in 2016 has been lower than average, several no-name updates have stormed through Google’s search results, disrupting top-page standard bearers. In May, Google started issuing outbound link penalties and devaluing media sites. This caused a big shakeup as the ripple affect dethroned many highly-ranked page one listings…

Long-form pages are becoming increasingly popular among web users. But it’s not just humans who like them; Google also rewards this media-rich content. We will explain why in a moment. What is long-form content?A long-form page consists of in-depth copy paired with other forms of media. While a standard article may include a picture with…

It’s been two years since Google announced that a secured (HTTPS) connection was a minor ranking signal. While most websites that conduct transactions or have user registrations and other features that involve processing data already utilize an HTTPS connection, law firms rarely do. HTTP vs HTTPS Simplified By default your website is accessible via an…