Author: Jason Bland

Earlier this year, we retired customlegalmarketing.com as our website’s domain name. It served us well for more than a decade, but it was twenty characters before you even reached the dot, and I had spent a meaningful portion of my professional life spelling it out loud on phone calls. Thus, we changed the domain from…

Most law firms with bilingual or multilingual staff treat language as a phone feature. They put “Se Habla Español” next to the number in the header and consider the box checked. That sign tells a Spanish speaker you can talk to them once they call but it does nothing to help them find you in…

There is a page on almost every law firm website that has been using a keyword that consumers stopped using over a decade ago. It usually lives in the main navigation, between Attorneys and Contact, and it is labeled “Testimonials.” And we just ran a study that showed 35% of law firm websites have a…

OpenAI has recently posted two updates to its ChatGPT advertising policy, which has thrown cold water on all of our excitement around law firms running ads on ChatGPT. This policy change is quite disappointing. In preparation for launching ChatGPT campaigns for our clients, we built the integration into our Sequoia AI marketing platform and even…

On May 19, Google announced on stage at its I/O conference that the search box you have used for the last 25 years is going away. They called it the biggest change to Search since the search box first showed up, and this time the hype is real. The ten blue links you are used…

As our team continues to send more cases to law firms through answer engine optimization (AEO), we want to eliminate as many blind spots as possible. After all, that’s what keeps our AI marketing platform, Sequoia, light-years ahead of the competition. We’ve just rolled out three major upgrades to our platform, which lets us accurately…

The general assumption in law firm SEO for at least the last decade has been that longer content ranks better. And to be fair, there is enough surface-level truth to it that the advice has stuck around for years. The problem with most data about word count is that almost none of the research actually…

UPDATE: June 4, 2026 – OpenAI has decided to exclude law firms from its ad platform. In their Disallowed Ads category, they now say “Ads for legal advice, representation, or legal services offered to individuals or businesses are not permitted. This includes services related to immigration, personal injury, legal claims, or document preparation.” While there…

If you’re the managing partner or marketing director of a law firm, you know what spam looks like. Probably this week (or today) some SEO company you’ve never heard of ran your site through a tool and now they’re telling you that your Domain Authority is too low, your PageSpeed score is killing your rankings,…

Google is running two ranking systems behind one search box, and most law firms are only optimizing for one of them. For the past eighteen months, the ten blue links sitting below Google’s AI Overview panel have followed one set of signals, and the AI Overview citations sitting above those links have followed an increasingly different…