Author: Jason Bland

I recently asked ChatGPT to recommend a car accident lawyer. I do this periodically on the free version of ChatGPT to see how our clients are being recommended to ChatGPT’s general user base. It gave me five firms with star ratings, review counts and a short description of each. The answer was clean and confident,…

Somebody opens Google tonight and types, “I got rear-ended on the freeway last week, my neck still hurts, and the other driver’s insurance company keeps calling me for a recorded statement. Should I give one?” That question lands in an AI Overview. They read the answer. Then they ask the next thing on their mind.…

Earlier this year we published a study analyzing which specific pages hold Google’s top organic positions across thousands of competitive legal searches, and the answer was decisive: internal pages, meaning practice area pages, location pages, and other interior URLs, account for 83.7 percent of all law firm ranking appearances. At position one, internal pages hold…

While your firm’s pay-per-click campaign doesn’t do anything to help or hurt your law firm’s SEO efforts, it does provide some valuable data on what keywords people are actually using vs the keywords you think are the most important. We looked at search terms, not keywords We analyzed thousands of search terms across multiple practice…

Almost everyone in my industry talks about AI visibility like it’s a single point – the next generation of “ranking at the top of Google” is just one simple line item of “get recommended by AI.” But unlike Google Search, “AI” is not a single-source monopoly. That’s what makes AI recommendations such an incredible opportunity…

I have sat through more lawyer website kickoff meetings than I can count, and they all orbit the same page. The homepage gets the mood boards, the debate about whether the hero image should be the skyline or the partners, the argument about autoplay video, and ninety percent of the meeting. The practice area pages…

Earlier this year, we retired customlegalmarketing.com as our website’s domain name. It served us well for more than a decade, but it was twenty characters before you even reached the dot, and I had spent a meaningful portion of my professional life spelling it out loud on phone calls. Thus, we changed the domain from…

Most law firms with bilingual or multilingual staff treat language as a phone feature. They put “Se Habla Español” next to the number in the header and consider the box checked. That sign tells a Spanish speaker you can talk to them once they call but it does nothing to help them find you in…

There is a page on almost every law firm website that has been using a keyword that consumers stopped using over a decade ago. It usually lives in the main navigation, between Attorneys and Contact, and it is labeled “Testimonials.” And we just ran a study that showed 35% of law firm websites have a…

OpenAI has recently posted two updates to its ChatGPT advertising policy, which has thrown cold water on all of our excitement around law firms running ads on ChatGPT. This policy change is quite disappointing. In preparation for launching ChatGPT campaigns for our clients, we built the integration into our Sequoia AI marketing platform and even…