Author: Jason Bland

While your firm’s pay-per-click campaign doesn’t do anything to help or hurt your law firm’s SEO efforts, it does provide some valuable data on what keywords people are actually using vs the keywords you think are the most important. We looked at search terms, not keywords We analyzed thousands of search terms across multiple practice…

Almost everyone in my industry talks about AI visibility like it’s a single point – the next generation of “ranking at the top of Google” is just one simple line item of “get recommended by AI.” But unlike Google Search, “AI” is not a single-source monopoly. That’s what makes AI recommendations such an incredible opportunity…

I have sat through more lawyer website kickoff meetings than I can count, and they all orbit the same page. The homepage gets the mood boards, the debate about whether the hero image should be the skyline or the partners, the argument about autoplay video, and ninety percent of the meeting. The practice area pages…

Earlier this year, we retired customlegalmarketing.com as our website’s domain name. It served us well for more than a decade, but it was twenty characters before you even reached the dot, and I had spent a meaningful portion of my professional life spelling it out loud on phone calls. Thus, we changed the domain from…

Most law firms with bilingual or multilingual staff treat language as a phone feature. They put “Se Habla Español” next to the number in the header and consider the box checked. That sign tells a Spanish speaker you can talk to them once they call but it does nothing to help them find you in…

There is a page on almost every law firm website that has been using a keyword that consumers stopped using over a decade ago. It usually lives in the main navigation, between Attorneys and Contact, and it is labeled “Testimonials.” And we just ran a study that showed 35% of law firm websites have a…

OpenAI has recently posted two updates to its ChatGPT advertising policy, which has thrown cold water on all of our excitement around law firms running ads on ChatGPT. This policy change is quite disappointing. In preparation for launching ChatGPT campaigns for our clients, we built the integration into our Sequoia AI marketing platform and even…

On May 19, Google announced on stage at its I/O conference that the search box you have used for the last 25 years is going away. They called it the biggest change to Search since the search box first showed up, and this time the hype is real. The ten blue links you are used…

As our team continues to send more cases to law firms through answer engine optimization (AEO), we want to eliminate as many blind spots as possible. After all, that’s what keeps our AI marketing platform, Sequoia, light-years ahead of the competition. We’ve just rolled out three major upgrades to our platform, which lets us accurately…

The general assumption in law firm SEO for at least the last decade has been that longer content ranks better. And to be fair, there is enough surface-level truth to it that the advice has stuck around for years. The problem with most data about word count is that almost none of the research actually…