Custom Legal Marketing Turns 21 🤯

This month, as we poured champagne to celebrate another year in business, we were finally able to hand a glass to the ole corporate book… that’s right, Custom Legal Marketing has turned 21!

When CLM’s parent company, Adviatech was founded in January 2005, the digital marketing landscape looked completely different. Google was growing in popularity but was far from a search engine monopoly. Social media wasn’t on any company’s radar, especially not law firms. And smartphones were a couple of years away from transforming how people move around town, avoid eye contact with strangers in public, much less find and hire attorneys.

Over the past 21 years, we’ve had the privilege of partnering with some of the most respected law firms in the country. We’ve watched our clients grow from solo practitioners to multi-office powerhouses. We’ve celebrated their verdicts, their expansions, and their successes. We’ve weathered algorithm updates, economic downturns, and a global pandemic together.

It’s wild how far we’ve come. A few years ago, we built a video studio in our San Francisco office to make videos for platforms that didn’t even exist when we started! 🤯

A lot has changed since 2005 and so have we. We’ve grown from basic marketing to building a homegrown platform that is supercharging our law firm marketing efforts in ways that were unimaginable 21 years ago. Our AI-powered super-platform (more on that later) is making connections and discovering opportunities 24/7. But some things haven’t changed: our dedication to transparency, our obsession with results, and our belief that every law firm deserves a marketing partner that’s fully in their corner.

To our clients, past and present, thank you for trusting us with your growth. To our team members whose creativity and expertise is the heartbeat of our company, thank you for making Custom Legal Marketing the best damn marketing company for the best law firms around.

To many more decades!
– Jason Bland
Co-Founder