Productivity and Collaboration
One of the Most Important SEO Elements Has Been Above the Top of the Page This Entire Time
Every law firm with a website has had a conversation about SEO. About content. About backlinks. About page speed, schema markup, mobile responsiveness, and whatever…
Content marketing: 4 tips for creating compelling, sharable infographics
Most law firm infographics get published, shared once by the firm’s own accounts, and forgotten. Not because infographics don’t work — they do — but…
100% of Top-Ranking Personal Injury Law Firms Use AI Content. Now What?
We just finished a study analyzing 2,435 law firm ranking appearances across 8 practice areas and 24 U.S. cities to see how AI content is…
What lawyers can learn from Google’s latest search quality handbook
Google published an updated version of its Search Quality Evaluator Guidelines in September 2025. The document runs over 170 pages and lays out, in considerable…
Your Website Is Slow and It’s Not Hurting Your Rankings
You know all of those spammy emails you get about how your website is ranking poorly on Google because of your low PageSpeed and Core…
Five Things the Most Effective Websites Have in Common
We first published this article in 2013. The data we referenced then came from vSplash’s SMB DigitalScape: 93.3% of small business websites weren’t mobile-compatible. 60%…
Your Law Firm’s Thank You Page Is Doing Nothing. Here’s How to Fix That
Someone just filled out a contact form on your law firm’s website. They found you, read enough to feel comfortable, and decided to take the…
Google AI Overviews Now Show Law Firms in Map
AI Overviews are now displaying law firms on an interactive map, complete with business listings, star ratings, and descriptions pulled from law firm websites. It…
These Are the Legal Directories That ChatGPT Actually Cares About
Legal directories have historically been synonymous with local SEO and link building. They play an important role in building credible citations for your law firm,…
7 Ways to Enhance Your Local Search Marketing Efforts
Attorney searches almost always start close to home. When someone needs a lawyer, they search with local intent, using phrases like “personal injury lawyer near…
Why ChatGPT’s Pricey Ads Might Make Sense for Law Firms
When I first saw reports that OpenAI was testing ad pricing around $60 per thousand impressions, my gut reaction was the same as most lawyers….
Custom Legal Marketing Turns 21 🤯
This month, as we poured champagne to celebrate another year in business, we were finally able to hand a glass to the ole corporate book……
Beat the crowd: Tips for rising above the competition in a saturated market
The legal market has never been more crowded. Law schools continue to graduate more students than the market can absorb, and the rise of online…
Answer Engine Optimization Makes Trust More Valuable than Keywords
Keywords and Google rankings are still important but they’re not the future. And the replacement demands something else: actual, real-world trustworthiness.
Keeping Content Fresh is Good for SEO and AEO
Each AI service has its own way of assessing quality, but all LLMs and search engines have one thing in common: they like fresh content.
Focus on benefits when communicating with prospective clients
Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old….
Six Questions to Ask An SEO Agency
You must be able to trust your agency will use your investment to help you grow and deliver more calls and cases.
Be useful: How to design a website experience that solves real clients’ problems
Attorney websites have progressed significantly over the past decade. Blogs, regularly updated practice area content, video, and interactive tools have replaced the static brochure-style pages…
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