Local

We first published this article in 2013. The data we referenced then came from vSplash’s SMB DigitalScape: 93.3% of small business websites weren’t mobile-compatible. 60%…

Someone just filled out a contact form on your law firm’s website. They found you, read enough to feel comfortable, and decided to take the…

AI Overviews are now displaying law firms on an interactive map, complete with business listings, star ratings, and descriptions pulled from law firm websites. It…

Legal directories have historically been synonymous with local SEO and link building. They play an important role in building credible citations for your law firm,…

Attorney searches almost always start close to home. When someone needs a lawyer, they search with local intent, using phrases like “personal injury lawyer near…

When I first saw reports that OpenAI was testing ad pricing around $60 per thousand impressions, my gut reaction was the same as most lawyers….

This month, as we poured champagne to celebrate another year in business, we were finally able to hand a glass to the ole corporate book……

The legal market has never been more crowded. Law schools continue to graduate more students than the market can absorb, and the rise of online…

Keywords and Google rankings are still important but they’re not the future. And the replacement demands something else: actual, real-world trustworthiness.

Each AI service has its own way of assessing quality, but all LLMs and search engines have one thing in common: they like fresh content.

Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old….

You must be able to trust your agency will use your investment to help you grow and deliver more calls and cases.

Attorney websites have progressed significantly over the past decade. Blogs, regularly updated practice area content, video, and interactive tools have replaced the static brochure-style pages…

People make decisions about whether to trust a business within seconds of landing on its website. Before they read a headline, before they scan a…

Most law firms know they should be on social media. Far fewer have thought carefully about what they are trying to communicate once they get…

Steps you can take to appear trustworthy to potential clients.

Merge tags can add a personal touch to your email marketing or create an embarrassing mistake.

Having a website with a clear hierarchy is not only a website-building best practice, it’s good for users and search engines.