The Hale Law Firm
An award-winning design that tells a compelling story about The Hale Law Firm's history and story.
An award-winning design that tells a compelling story about The Hale Law Firm's history and story.
SERVICES PROVIDED: Website Design & Development | Content Writing | Illustration | Art Direction for Custom Photography in partnership with Ivey Photography | Focus Group Testing | SEO
An Elder Law Firm Connecting with Families
When the estate planning firm The Hale Law Firm partnered with CLM for its website design, its attorneys came to us with a clear vision and an engaging story. The firm was founded by brothers who grew up in a caregiver household, and that experience shaped their desire to become elder law attorneys.
Additionally, the firm's offices are housed in an elegant Victorian home, which is integral to its brand and personality. The partners wanted to heavily feature the house and personal details like family photos in the website design. They also wanted to use black and white and sepia-toned images to strategically reflect their poignant history.
No Problems. Just Solutions. The Anatomy of The Hale Law Firm's Website Design.
Challenge: The Hale Law Firm has an emotional story and long-term valued client relationships. It needed a site that taps into that history but also reflects the youth and modern approach of its partners. CLM helped establish a new look that showcases the firm’s history while combining bright accent colors with black and white photography to strike a balance with past and present.
Website Layout Examples
The Hale Law Firm's website utilizes long-form pages, videos, infographics and custom photography to connect with future clients on a personal level.
Attorney Bios
Research consistently shows that attorney bio pages are some of the most visited pages on any attorney website. All lawyer websites will describe their services and tell future clients their firm is the best in its area. Therefore, people rely on attorney bios to find a connection beyond landing page sales language.
CLM works with firms to draft attorney bios that tell a personal and professional story that resonates with future clients. We also work with photographers to ensure all photos are up-to-date and on brand.
Law Firms We Help
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Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Charlotte law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.