MyPhillyLawyer
A fresh, bold design that showcases MyPhillyLawyer's experience, strength and deep roots in the Philadelphia community.
A fresh, bold design that showcases MyPhillyLawyer's experience, strength and deep roots in the Philadelphia community.
SERVICES PROVIDED: Website Design & Development | Content Writing | Illustration | SEO
Reinforcing a Strong Brand
MyPhillyLawyer is a powerhouse litigation firm with a well-established reputation in the Philadelphia area. The firm has recovered billions of dollars in verdicts and settlements, and it attorneys are active participants in civic life.
MyPhillyLawyer has also trusted CLM for its lawyer marketing and SEO services for years. When it was time for a refresh, MyPhilly Lawyer again turned to CLM.
Because MyPhillyLawyer was already seen as an authority, the firm needed a website that emphasized its experience, reputation, and high-profile cases to help generate high-value leads. The firm also wanted the site's look to be bolder, with updated photography and brighter colors.
The result is a site that accurately reflects the firm's strengths and showcases its results.
The underlying principle at MyPhillyLawyer is that each client is an individual who deserves our respect. They’re a part of the whole team here and we need to take care of them. - Dean Weitzman
Design that Produces Results
CLM helped establish an updated look that reinforces the firm's strong reputation and reflects the personal relationships its attorneys offer. The site is easy to update and manage while using strategic interactive elements and quotes from the firm's attorneys and its clients to keep visitors engaged. This resulted in:
263%
Increase in conversions over the same period last year.
16%
Increase in conversions within one week of launch.
33%
Increase in user engagements.
No Problems. Just Solutions. How We Got Results for MyPhillyLawyer.
Challenges: The new site needed to effectively highlight the strong standing of the firm's partners while building a conversation with visitors. It needed to both emphasize results and the one-on-one experience clients can expect from the firm. We did this with:
Conversion Optimization
CLM wants all of our websites to look great, but we know a site is only as good as the leads it delivers. To help improve conversions, MyPhillyLawyer wanted to have more of a conversation with visitors. Rather than talking at them, the partners were interested in design and messaging that engages future clients and makes it feel like they are part of the story.
The new site highlights results and testimonials while using direct quotes from the partners who share their philosophies and describe the experience clients can expect from the firm.
Visitors are enjoying this approach. Conversions are up over 260 percent over the same period last year.
Long Form Pages
Since core practice area pages are as likely to be the first place a visitor lands as the home page, we believe each page should act as a mini landing page. For MyPhillyLawyer, this included:
- Employing floating sidebars to keep navigation and calls to action easy to find
- Designing simple interactive elements and infographics to keep visitors engaged
- Including infographics
- Adding results and testimonial videos
These efforts have been worth the time. MyPhillyLawyer has seen a 16 percent increase in conversions within three weeks of launching the new site.
Custom Media Library
The partners at MyPhillyLawyer are leaders in the Philadelphia area, and they wanted the website to better reflect this standing. The firm regularly produces radio shows and videos, which keep the content dynamic and highlight the partners' strong standing in the community.
To help simplify both navigation and site management, CLM developed a custom media library that organizes all content by type and subject. The library allows for one-step additions from the admin that automatically populate the correct pages and categories on the site's front end.
Since launch, user engagement has increased by over 30 percent, which means visitors are finding and watching these features as intended.
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Ongoing Services
Performance Monitoring
With the CLM Dashboard, Custom Legal Marketing helps MyPhillyLawyer track every lead and case to its marketing channel source. Plus, we are always strategizing about new methods to keep the firm’s caseload growing.
Search Engine Optimization
CLM is always working to increase traffic and conversions. The website features content optimized for context and keywords across multiple practice areas. The site also employs a clear and intuitive navigation structure, making it easy for users to find information quickly and for search engines to index and rank pages.
Content Evolution
CLM works with MyPhillyLawyer to produce textual and visual content. We create infographics, interactive guides, web stories and videos. This gives future clients multiple channels through which to find the firm and Google more reasons to rank its pages well.
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