Littman Krooks
An award-winning design that highlights Littman Krooks's support for families and individuals with special needs.
An award-winning design that highlights Littman Krooks's support for families and individuals with special needs.
SERVICES PROVIDED: Website Design & Development | Content Writing | Focus Group Testing | SEO
Complex Information. Simple Design.
Custom Legal Marketing has partnered with Littman Krooks to help them thrive through SEO and digital marketing. When it was time to upgrade the website, the firm again turned to us. CLM also designed Littman Krooks' previous website, which won a W3 Award in 2015.
Littman Krooks is an elder law, estate planning, special needs planning, special education advocacy and corporate and securities law firm in New York City, one of the country's most competitive markets. The firm's attorneys have considerable experience and often write and present educational seminars.
Because of the firm's history and prominence, the challenge for this website design was to develop a way to present a wealth of information in a simple, easy-to-navigate layout.
Design that Produces Results
CLM helped Littman Krooks present in-depth information about its practice areas along with its events, seminars, articles, news appearances, podcasts and newsletters in a clean, uncomplicated way. The site employs an organization structure that helps future clients easily navigate to the information they need. This has resulted in:
339%
Increase in the average time visitors spend on individual pages.
124%
24%
Increase in user engagements.
Increase in conversions from website chat and contact forms.
Design that Produces Results
CLM helped Littman Krooks present in-depth information about its practice areas along with its events, seminars, articles, news appearances, podcasts and newsletters in a clean, uncomplicated way. The site employs an organization structure that helps future clients easily navigate to the information they need. This has resulted in:
339%
Increase in the average time visitors spend on individual pages.
124%
Increase in user engagements.
24%
Increase in conversions from website chat and contact forms.
No Problems. Just Solutions. How We Got Results for Littman Krooks.
Challenges: Littman Krooks's website must effectively highlight five practice areas, including special needs planning and corporate & securities law, that do not necessarily have overlapping client bases. The site needed to seamlessly direct visitors to appropriate pages and make it obvious the firm was the best choice for those needing its diverse services. We did this with:
Custom Content Library
Because the firm represents clients in areas subject to frequent changes in the law, its attorneys actively work to keep the public informed. Attorneys present seminars and webinars, write articles and guides, and record podcasts.
To get valuable information to future clients without overwhelming them, CLM developed a custom library that organizes all content by type and practice area. The library is easily searchable, making it simple for visitors to find and learn about their areas of interest. The longer visitors stay on a site, the more likely they will be convinced the firm is right for their needs. Our efforts resulted in a 339 percent increase in visitors' time on pages.
Long Form Pages
CLM worked closely with the firm to create long-form content that clearly outlines the services the firm provides. This content was then placed into new long-form page layouts. These layouts:
- Break content into easily scannable and digestible pieces
- Highlight key points future clients need to know
- Include relevant links to library content
- Include infographics
- Add a table of contents to help people jump to the information they need
The results of these efforts can be seen as visitors spend time reading and clicking through content. In fact, user engagements have increased by 124 percent.
Accessibility
Since Littman Krooks helps seniors and those with special needs, it is particularly important for their website to be accessible and for forms and other means of contacting the firm be easy to find and use.
Accessible design is good for everyone, including seniors and those with disabilities. It enhances user experience and decreases frustration in a variety of use cases and across different devices.
The success of this philosophy can be seen in an overall increase in conversions and specifically a 24 percent increase in conversions from online chat and contact forms.
Ongoing Services
Performance Monitoring
With the CLM Dashboard and monthly video reports, Custom Legal Marketing helps Littman Krooks monitor website performance and track leads. We also strategize about new approaches to keep the firm’s client list growing.
Website Evolution
The law around education and taxation is constantly changing and CLM’s websites are built to evolve. After launching the site, we continue to build new sections, add new library items, and audit the site to ensure all facts and graphics are up to date.
Search Engine Optimization
Custom Legal Marketing continues to help Littman Krooks thrive through ongoing SEO and digital marketing. We help increase traffic to the firm's site, and we get traffic to convert. Extensive optimized content covering multiple practice areas informs visitors and ensures the site ranks well for terms relevant to its services and locations.
Content Creation
Littman Krooks's website is huge, and CLM continues to work with the firm to produce informative content that helps deliver leads, including interactive guides and web stories. This gives future clients multiple channels through which to find the firm and Google more reasons to rank its pages well.
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Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Charlotte law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.