Hazen Law Group
An award-winning design that reassures future clients they can trust Hazen Law Group with complex planning issues.
An award-winning design that reassures future clients they can trust Hazen Law Group with complex planning issues.
SERVICES PROVIDED: Branding | Logo Design | Website Design & Development | Content Writing | Focus Group Testing | SEO
A Website that Conveys Warmth and Professionalism
Hazen Law Group is an estate planning whose founder is recognized nationally and state-wide as a top Pennsylvania attorney.
When Hazen Law Group, formerly Hazen Elder Law, approached CLM for a rebrand and new website design, they emphasized the need to underscore this experience and professional recognition.
The firm also understood that retirement and end-of-life planning are difficult topics and clients would be approaching the firm with varying resources and understanding of the complexities of planning. Therefore, the brand and website needed to also be approachable and convey empathy.
We are proud of the national reputation we have earned, and we are proud of the care we provide our clients. - The Hazen Law Group Team
Design that Produces Results
CLM established a new brand for Hazen Law Group, emphasizing the firm's team approach and personal touch. The website uses sophisticated fonts, colors and custom photography to support this brand. This has resulted in:
56%
Increase in time-on site
98%
Over 98% of targeted keywords on page one
No Problems. Just Solutions. How We Got Results for Hazen Law Group.
What Hazen Law Group Needed: When CLM began working with Hazen Law Group, its website was underselling the firm in several ways. It failed to emphasize the firm's professional standing and did not adequately inform visitors about its services and their benefits. We changed this with:
Brand Development
An effective law firm brand will embody your firm’s story while resonating with future clients. When CLM began working with Hazen Law Group, its brand did not adequately encapsulate the firm's depth or professionalism.
To correct this, we began by creating a new logo that centers on an oak leaf, which acknowledges the place of forests in Pennsylvania's history and symbolizes the cycle of life as well as strength, stability, and protection, all of which appropriately reflect the firm's culture and practice areas.
This combination of strength, substance and empathy is repeated throughout the website design with thoughtful custom photography, content that shows off the firm's credentials and repetition of the leaf motif.
Long Form Pages
A key tactic for supporting Hazen Law Group's new brand was enhancing core practice area pages on the new website. To make the pages more client-focused, we:
- Updated content with relevant statistics
- Updated pages with custom illustration and photography
- Created informative content that supports the firm's professional standing
- Added infographics
- Adding reviews and informative videos
These efforts have paid off, with an 56% increase in time-on-site post-launch.
Content Creation
When CLM began working with Hazen Law Group, its website content was sparse. This made it difficult for pages to rank well in search results and for clients to find the firm when seeking estate planning services.
An essential part of the website design project involved developing pages that serve as online guides for the firm's services. These pages include information on the law, planning methods and statistics that help pages rank well and build trust with future clients.
Now, the firm ranks on page one for over 98 percent of its targeted keywords and phrases.
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Ongoing Services
Performance Monitoring
With the CLM Dashboard and collaborative team meetings with the firm, Custom Legal Marketing helps Hazen Law Group track website conversions. We are always watching website performance and developing ways to produce more leads.
Content Creation
Content creation has been key to Hazen Law Group's website development strategy, and the types of content CLM has produced go beyond plain text. We also produce infographics, interactive guides, web stories and videos. This gives future clients multiple channels through which to find the firm and Google more reasons to rank its pages well.
Search Engine Optimization
CLM increases online visibility through a powerful law firm SEO strategy, and we get traffic to convert. Our content creation strategy informs potential clients and ensures that the site ranks well for terms relevant to its services. The content also builds trust and highlights the firm's reputation and personal touch.
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