Amicus Law Group
A design that highlights the big personality and big results of a criminal defense and personal injury law firm.
A design that highlights the big personality and big results of a criminal defense and personal injury law firm.
SERVICES PROVIDED: Website Design & Development | Content Writing | Art Direction for Custom Photography in partnership with Elizabeth Trujillo | Focus Group Testing
Personal Injury and Criminal Defense Coming Together in One Design
When Amicus Legal Group partnered with CLM for its website design, one of the firm's biggest concerns was that it not look like every other law firm. The firm's marketing language emphasized that the lawyers "love being different" and will provide "a client experience designed to knock your socks off."
A firm with such a distinct personality deserved a site that showed off its uniqueness while demonstrating to future clients that it is a serious firm that gets serious results. We combined bold and bright colors with fun quotes from attorneys, results and testimonials to make these points.
No Problems. Just Solutions. The Anatomy of Amicus Legal Group's Website Design.
Challenge: Amicus Legal Group gets results for personal injury and criminal defense clients. The website needed to successfully combine results for both areas while demonstrating strength and a fighting spirit and highlighting the empathy the firm brings to personal injury cases.
Website Layout Examples
Amicus Legal Groups' website utilizes long-form pages, infographics and custom photography to connect with future clients.
Custom Photography
Research consistently shows that photos of real people connect more profoundly with website visitors than stock photos. Whenever possible, CLM works with local photographers to create image portfolios for our clients' websites, print advertising and social media.
Amicus Legal Group is no exception. We partnered with Elizabeth Trujillo of BlushPix Photography for the website, and Elizabeth delivered, producing a series of photos that showcase all aspects of the firm's personality.
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