Author: Jessylyn Los Banos

While rebranding can breathe fresh air into your law firm’s image and enhance its presence and reach — potentially into new markets — it is never a good idea to rebrand simply for the sake of change.

Controversial Link Building Questions Answered By Expert SEO Women (Search Engine Journal) In this Search Engine Journal article, nine link building pros were asked to share their experiences on some of the most controversial issues in their area of expertise. Read to find out more. Improving Brand Reputation Using Google Knowledge Panel (Yaagneshwaran Ganesh) This…

Courts Attempt To Balance Innovation With Access In Remote Proceedings (ABA Journal) As the Covid-19 pandemic continues in the United States, there is still on-going debate on whether in-door trials can be conducted safely. Until then, courts nationwide are adapting to remote technology by live-streaming hearings and trials via video and audio platforms. This article…

How to Do a Content Gap Analysis for SEO (Search Engine Journal) The ultimate goal for your law firm’s website is to draw the attention of your potential client to have them contact you for your services. Potential clients looking to work with a law firm may be at different stages on their search. Some…

Google May Expand Roll Out of Web Stories If More Sites Use Them (Search Engine Journal) Google’s Web Stories content format provides law firms and other businesses another creative opportunity to gain additional online traffic. Currently, Web Stories are supported in the United States, India and Brazil. As more and more users take advantage of…

What Is Facebook Stories? With new technology, comes new opportunities. Following the increased popularity of the “story format” originated by Snapchat, Facebook roll-out their own in-app version called “Facebook Stories”. Going against the social media norm of preserving and saving moments, Facebook Stories take a much more temporary approach and allow its users to generate…

Content Experiences Are the New Content Marketing (Search Engine Journal) We’ve all heard about benefits of content marketing, but in 2021 it’s all about creating content experience. Now what does that mean? Content experience is the “intersection of content marketing and user experience“, where you pay close attention to how you structure your content, how…

Better Business Relationships Start with Better Content Marketing “For the legal industry, content is not new. Lawyers have been writing articles since long before the internet was popular…that’s all content, and if you’re doing that, you’re already a content writer.” Currently, law firms are embracing new forms of content such as podcasts and video to…

Pro Bono Service Recognition Programs: Best Practices and Common Pitfalls (Law Practice Today) Is your law firm considering implementing your own pro bono program? This article provides some best practices on creating and maintaining effective volunteer programs. “In communities across the country, countless pro bono programs offer a wide variety of pro bono opportunities to…

What To Evaluate Ahead of Google’s Page Experience Update (Search Engine Land) Google announced the Page Experience update, that will be live on May 2021, along with a new set of metrics called Core Web Vitals and the removal of the AMP restriction on its Top Stories carousel. With several months ahead of us, now…