Law Firm SEO and Marketing
Top Seattle law firms look to CLM for measurable results with winning marketing and SEO campaigns.
Law Firm SEO in Seattle
What's Unique About Law Firm SEO in Seattle?
Seattle is the biggest city in the Pacific Northwest and boasts a growing tech center and is home to the headquarters of Microsoft and Amazon. With a vibrant tech center and a rising population, Seattle is getting more competitive for search engine optimization purposes.
Seattle is the home of the Washington State Bar Association, which licenses the state’s more than 26,000 legal professionals.
Did you know? Seattle has a bridge troll. A troll, constructed after an art competition held by the Fremont Arts Council, sits under the Aurora Bridge. It is a two-ton, 18-foot tall sculpture constructed of ferroconcrete, wire, and steel, and it is crushing a Volkswagen Beetle in its left hand.
Washington Attorney Advertising Guidelines
Washington State welcomes lawyer advertising as it recognizes the importance of assisting the public in learning about and obtaining legal services, making it a great place to market your law firm. Here are some highlights from the Washington State Rules of Professional Conduct as it pertains to advertising a lawyer or lawyer’s services.
In Washington lawyers are allowed to:
- Pay for advertisements
- Pay for lead generation
- Pay for a legal services plan or a not-for-profit lawyer referral service
Advertising rules in Washington allow lawyers to:
- Tell the public about their services
- Publicly list references (with client's permission)
- Publicly list names of clients (with client's permission)
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Talking about your firm in Seattle, WA
Lawyers in Washington State may communicate they do or do not practice in particular fields of law. Therefore, you can use terminology like “our firm focuses on personal injury” or “we dedicate our practice to helping families with matters like divorce, child support and adoption.” However, the Supreme Court of Washington does not recognize certification of specialties.
Unlike other states such as New York, Washington State will allow you to use a trade name as long as it does not imply a connection with a government agency or with a public or charitable legal service organization and it is not false or misleading. This means you don't have to use traditional firm names including names of attorneys.
Lawyers in Washington are allowed to give and receive referrals from other law firms as long as the client is aware they are being referred out to another firm.
Our data-driven approach fuels your results.
We focus exclusively on boosting your rankings and increasing your qualified lead volume. To make sure your firm dominating page one, we need to be serious about understanding what works specifically for your firm. We are committed to using detailed research and statistics to tailor winning messages for the Seattle market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Seattle law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
What Our Clients Are Saying