Michigan Clergy Abuse Coalition
A design that works to build trust with people who have experienced the trauma of clergy abuse.
A design that works to build trust with people who have experienced the trauma of clergy abuse.
SERVICES PROVIDED: Logo Design | Website Design & Development | Content Writing | SEO
A Coalition of Firms Getting Justice for Victims of Abuse
The Michigan Clergy Coalition is a group of attorneys from three law firms who have come together to help victims of clergy abuse after the state's statute of limitations was extended. One of the three firms, Sommers Schwartz, is a CLM client, and they recommend us for their website design.
We faced the challenge of creating a new brand — quickly — and developing a website that could — again quickly — get to the top of search engine results. We developed a simple, clean design that seeks to reassure victims and convince them to trust the coalition, and we were able to deploy the design and begin marketing on an expedited schedule.
No Problems. Just Solutions. The Anatomy of the Clergy Abuse Coalition's Website Design.
Challenge: The Michigan Clergy Abuse Coalition is a new group that needed a brand, website and marketing that could get to work for them expeditiously. We created a logo and layout that uses shapes and color blocking to convey strength combined with photos and colors that convey empathy and calm, reassuring future clients and building trust.
Website Layout Examples
Michigan Clergy Abuse Coalition's website utilizes cool colors, strong shapes and trust indicators to connect with future clients.
Attorney Profiles
Research consistently shows that future clients use attorney bios to help determine whether they trust a firm. In fact, attorney bios are consistently the most visited pages on any attorney website — sometimes even more so than the homepage. All lawyer websites will describe their services and tell future clients their firm is the best in its area, so our job is to ensure our client's bios do more.
In the Clergy Abuse Coalitions case, attorney bios are particularly important. The attorneys are coming together from several firms and handling an extremely sensitive subject. CLM worked with the firms to design and develop attorney bios that tell a personal and professional story that resonates.
Law Firms We Help
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