What we do for Law Firms.

As AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews change the way your future clients find you, law firms need a marketing partner who didn't just wake up yesterday and realize this was the future of search. CLM saw this coming, and we have built AEO strategies that work.

Google and AI answer engines no longer reward keyword-laden copy. To rank well, your content must be contextually relevant and provide accurate, comprehensive information. Fortunately, that is also what your future clients need, too. It must also provide an easy path to the next step.

When done well, email marketing gives your firm the benefit of repeated soft touches. But getting people to open a promotional email is challenging. We test messages, layouts and subject lines to ensure effective campaigns. Your campaigns always have our attention.

Our websites are designed with SEO, user experience, speed and conversion optimization at their core. We build websites that rank well, resonate with your future clients, deliver leads they look great doing it. Any well-designed website must also deliver high-quality leads.

Your brand is your law firm’s promise to clients. It is more than just a logo or website. Your brand is the sum of everything your firm does. Your voice, message, design style, photography, law firm culture and client interactions are all a part of your firm's brand.

Effective law firm marketing will tell your story and resonate with future clients. The right marketing doesn't just tell people about your firm; it explains how you work, why you are effective and, most importantly, what tangible benefits you offer your clients.

Google Ads puts your law firm in front of people who are actively searching for your key terms. Through a series of intelligent changes and feedback, our managers can train Google to display the most effective ads to the right prospective clients.

Your audience is the most important piece of any video you create. You may be the star, control the message, assist with editing and approve the final presentation, but the video must be about your clients.

By connecting your firm with journalists, your law firm's major accomplishments can reach thousands of future clients. Once you have established a relationship, a journalist is more likely to contact you for comment on stories related to your area of practice.

Social media is a resource your law firm can use to build and affirm its brand and share timely, promotional content more suited for social platforms than a lawyer's website. It is a great way to share firm news, boost ads, and post information about services.