Law Firm Pay-Per-Click Management
We create, structure and manage successful PPC campaigns that reach people at the right time — when they are ready to hire a lawyer.
Pay-Per-Click Management
Start Generating Leads Right Away with Managed PPC Campaigns
A good pay-per-click strategy delivers measurable traffic immediately. It's a "right now" marketing strategy. After a campaign is created, ads can run in as few as 24 hours. Google Ads can be set to run during your normal business hours or at peak performance times to deliver leads when you are ready to convert them to cases.
Google Ads puts your law firm in front of people who are actively searching for your key terms. Your CLM team can recommend budget options, develop conversion-focused landing pages and create ad language to drive measurable traffic to your website. Through a series of intelligent changes and feedback, our managers can train Google to display the most effective ads to the right prospective clients.
How do we do it?
PPC campaigns that deliver high-quality leads rely on diligent tracking and frequent updates. Our PPC experts constantly monitor performance and make subtle changes to maximize an ad's effectiveness and lower your firm's cost-per-click.
Meticulous Targeting
Your ads will precisely target the legal clients in your geographic area that you are looking for.
Be Visible Immediately
Your ads display quickly once you approve your campaign.
Get More Cases
Connect with clients through fine-tuned ads that display exactly when you need them.
QUALITY PPC ADS
We manage your Google Ad campaigns. You manage your new cases.
We develop your ads, landing pages and entire campaign to achieve a high ad quality score, which in turn reduces your ad rates. We are constantly comparing, testing and refining each piece of your pay-per-click campaigns so they keep performing for you.
CLM helped Sommers Schwartz lower their PPC costs and get more cases.
Case study: Sommers Schwartz Medical Malpractice
All the metrics that matter
Golden Metric: New CasesSommers Schwartz saw a 100 percent increase in cases from the beginning to the end of 2024 while seeing a decrease in the cost of each lead:
+100% increase in cases
-56% decrease in cost per case
Silver Metric: Qualified LeadsSignificantly, the quality of leads also increased, making it more likely for clicks to convert to cases:
+3.3% increase in conversion rate
+52% increase in conversion value
Bronze Metric: Ad PerformanceNot only did CTR increase, but total campaign cost decreased:
+2.6% increase in click-through-rate
-14.72% decrease in total campaign cost
THE RIGHT TIMING
Google Ads and organic SEO are a potent marketing mix.
Law firms can use Google Ads as a standalone tactic or as part of a combined organic and pay-per-click strategy. Together, SEO and PPC are a powerful marketing mix.
With CLM, there is no need to coordinate efforts between different teams. Our SEO experts are here to ensure your organic and paid campaigns support each other. Reduce stress and realize results by working with one agency that understands all aspects of law firm marketing. Don't play middleman. Just get cases.
SEO done right takes time. Your CLM team is here to jumpstart your PPC leads and manage your firm's growth over the long term.
Jason and his team are the best. He has solid ideas that produce results for the long term. We had tried other companies, but none of them produced the quality results we received from CLM.
- RICHARD WIRTZ
Wirtz Law APC
GO CUSTOM. GET MORE.
Immediate Resutls
Even the best-executed SEO plans may take months to generate leads. Google Ads can get clicks fast.
A/B Testing
We constantly test and refine everything from ad copy to landing page design.
Smart Ads
Strategically train Google to display only the most effective ads to the right people.
Call Tracking
We deliver your logo and branding materials in print-ready and web-optimized formats.
Optimized Landing Pages
We create and test custom landing pages optimized to convert clicks to contacts.
Total Transparency
You will have access to full reporting on everything we do so you can track your return on investment.
It all starts with a conversation.
Let's get growing with you law firm's brand.
Schedule your free phone call:
What Our Clients Are Saying