IP Lawyer Marketing & SEO

IP and Patent Law Firms Need Results. CLM Delivers.

Whether your practice involves patent prosecution, trademark registration, copyright licensing, protecting propriety knowledge or advising startups, Custom Legal Marketing can position your law firm as a trusted advisor to tomorrow’s innovation leaders.

We Are Your Exclusive Law Firm Marketing Partner

Many legal marketing firms operate on volume, taking orders from every willing customer. We believe that approach creates a crippling conflict of interest.

At Custom Legal Marketing, we will not work with two intellectual property or patent law firms in the same market. We work just for you.

When a local television network needs an expert, we recommend you. When a journalist searches for legal commentary on a complex patent law question, we promote you. When a major website builds links to authoritative intellectual property law content, we put your firm front and center.

Other legal marketing firms send the best opportunities to the highest-paying attorney. With Custom Legal Marketing, you get our No Competition™ Guarantee, which means we will not work with any other intellectual property attorney in your city.        

We Commit to Just One Firm

A knock-off law firm marketing strategy will not impress your prospects. Intellectual property law firms seeking to grow their practices must be willing to innovate, to stand out. When we gather competitive intelligence, we look not just at what your competitors are doing but also at what they are not doing. We develop creative strategies to seize opportunities that everyone else is missing.

• When a local television network needs to talk to a trial lawyer;
• When a journalist needs to talk to an authority;
• When a major website needs to link to authoritative content;
• Who are we going to recommend?

You.

Our comprehensive law firm marketing and search engine optimization (SEO) approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You will get:

Strategic Content

Your future clients are not just searching for an “intellectual property lawyer” or “patent attorney.” Their searches are more specific; often they are asking questions. Our strategic content is designed to cater to this wide range of prospective client search intentions.

Our strategic content generates leads for targeted searches on today’s top-of-mind intellectual property law issues, including: IP Protection for Startups, Chinese Intellectual Property Theft, Software Patents, Enhanced Damages for Willful Infringers, Artificial Intelligence, Fair Use Defense, Inter Partes Review Proceedings, Trade Secret Protection, America Invents Act, IP Due Diligence, Trademark Protection for Hashtags, and more.

Authoritative Links

We are not interested in building thousands of low-quality links. We want your site to connect with the best web properties. Through targeted content, multimedia and strategic offerings, our clients have achieved links from some of the most trusted websites on the internet. It’s only with high-quality links that your law firm SEO strategy can succeed. 

Glowing Reviews

You work hard to protect your clients’ intellectual property portfolios and build a strong legal foundation on which they can achieve their business objectives. In many cases, clients are happy and willing to share their positive impressions with future clients.

We have developed a system that reaches out to your clients when they are most likely to write a positive review. We provide them with instructions and screenshots explaining how and where to write a review. Do not miss out on this incredible opportunity for clients to share their positive experiences with your firm.

Use these reviews to connect with prospective clients and convert more leads.

Award-Winning Website Design

We have been building award-winning websites for over a decade. We monitor user behavior, employ focus groups, create detailed photo briefs and build a one-of-a-kind website that speaks directly to your IP law clients. 

Rise Above the Top Search Result

When a prospective client searches for information, Google may answer those questions with a featured snippet. Featured snippets are displayed above all other search results, giving your firm high visibility and ultimate authority on any subject. We select legal topics for our clients to capture the broadest spectrum of search intent, then structure each web page to maximize the likelihood that Google will give that content top placement as authoritative cards.

Pay-Per-Click That Works

Pay-per-click campaigns, a smart complement to natural search engine marketing, can deliver more leads for employment law firms. Custom Legal Marketing’s Google Partner Certified team knows how to build PPC campaigns that deliver results. 

Spread the News

Whether you have won a high-profile patent infringement case or landed a Fortune 100 client, Custom Legal Marketing can amplify your success with a public relations campaign. We develop press kits, pitch stories to local journalists, and send kits directly to editors via email and direct mail. We also develop content that can be promoted on popular news sites.

Track Your Success

We are driven by performance metrics, and we engage our clients every step of the way. With the CLM Lounge, you get access to key marketing performance statistics and reports to monitor progress toward your marketing objectives. Track links, visitors, user behavior, search engine rankings, local listings and more.

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.