Family Law Firm Marketing & SEO
With CLM, you are the exclusive client we work with in your city. This is CLM's No Competition™ Guarantee. It assures you we do not work with any other family law attorney in your market.
Your SEO company should be getting you results for the keywords that matter to YOU.
We get good results for family law firms in competitive U.S. markets, because the crux of CLM's marketing program is driven by understanding the people who need your services.
FAMILY LAW
Our Focus: Your Firm
Effective law firm marketing for family law attorneys comes with a No Competition™ Guarantee.
We Only Work With ONE Family Law Firm in Your Area
Family law firms that want to launch a successful marketing campaign must know what works and what doesn’t for their firm specifically. We research what other family law attorneys in your area are and are not doing, then we work on a creative strategy exclusively tailored for you. We don’t just give you a one-size-fits-all plan, we provide a roadmap to establish your firm as the leader in your area. To achieve the goals we law out for your campaign we use various approaches such as:
- Relevant content
- Tracking the competition
- Establishing quality links
- Develop an award-winning website design
- Reviews and more
Our comprehensive law firm marketing approach includes strategic content, client reviews, authoritative links, winning design, tracking what matters and more. You get:
Strategic Content
Future clients are not just searching for a “family lawyer.” They are searching for much more in a family law attorney, including whether or not the attorney has experience with custody agreements, division of assets, prenuptial agreements and can help draft a parenting plan. To that end, we ensure you receive strategic content that helps to widen your family law firm’s reach.
This strategic content produces leads from targeted searches, such as divorce lawyer, child custody lawyer, divorce attorney, custody lawyers, (state name) father’s rights, (city name) divorces, how to get a divorce in (state name), father’s rights, local divorce attorney, child custody attorney and more.
Above, an example of a custom slideshow presentation providing different family law strategies.
Quality Links
We connect your family law firm website to only the best websites. We do not populate your family law website with low-quality, questionable links to promote your practice. By using relevant, targeted content, partnered with multimedia and other well-chosen, different offers, our clients have gleaned quality links from trusted websites on the Internet.
Glowing Reviews
CLM’s unique system of reaching your clients is designed to connect with them when they are most likely to submit a positive review. Family law clients get step-by-step instructions with screenshots explaining how to write a review. This is a golden opportunity for family law clients to share their positive experiences with your law firm with others.
Filing for divorce is confusing and distressing. Legal assistance is needed to accomplish it as amicably and painlessly as possible; a process which may include mediation. There are a great many details that need to be considered when filing for divorce, particularly if there are children involved. Working with stressed, divorcing couples is difficult and clients are appreciative, and many are willing to share how you helped them navigate the process.
Use these reviews to connect with prospective clients and convert more leads.
Award Winning Family Law Website Design
CLM has over a decade of experience building and actively monitoring award-winning websites. We track user behavior, convene focus groups, design and build a one-of-a-kind website, and create detailed photo briefs that speak straight to your potential family law clients.
Above the Fold Search Results for Google Cards
Searching for information about a case? Google may answer your query with a card that appears above the scroll on the page, giving your firm ultimate authority on a topic. How do we make that happen for your keywords? We develop content based on questions and topics your future clients are searching for. This helps Google to select your family law content for top placement.
Pay-Per-Click – A Worthy Performance
Our Google Partner Certified Team builds and manages PPC campaigns designed to convert your family law website visitors to clients and help boost some preferred case types, such as custody disputes or mediation. PPC campaigns deliver more leads for all practice areas on your website, and not necessarily just for family law. This helps to supplement your natural search engine marketing campaign.
Press Relations are Important – Be the News
Is handling contentious, possibly high-profile divorce cases a specialty? Do you spend extra time learning about the latest tactics to assist in mediating a divorce settlement? You are perfectly positioned to provide expert commentary and CLM is poised to pitch your story.
We develop news release kits, pitch various angles for stories to local journalists and send the kits directly to editors via direct and email. We also develop content promoted on popular news sites.
Statistics: Track Your Success
Want to know what we are doing for your family law firm website campaign? Log into the CLM Lounge and view reports that monitor your progress, track search engine rankings, visitors, links, local listings, user behavior and much more. We have the answers to your questions. Always make sure you know what your marketing company is doing for you and how it is working.
We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.
What Our Clients Are Saying
