Sommers Schwartz
An award-winning design that showcases Sommers Schwartz's bold, energetic personality and commitment to clients.
An award-winning design that showcases Sommers Schwartz's bold, energetic personality and commitment to clients.
SERVICES PROVIDED: Website Design & Development | Content Writing | Illustration | Video and Commercial Art Direction & Development in partnership with M-1 Studios | Art Direction for Custom Photography in partnership with Scott Stewart Photography | Focus Group Testing | SEO
Aligning Design with Purpose
When Sommers Schwartz partnered with CLM, it had already established its reputation as a powerhouse litigation firm with over $1 billion in verdicts and settlements for clients.
While Sommers Schwartz was already seen as an authority, its website was not delivering the right message. Through in-depth discussions with the firm’s partners, CLM learned the site was designed for the wrong audience and was underselling the firm’s accomplishments.
The firm needed a website that emphasized its experience, reputation and high-profile cases to help generate high-value leads. The firm believed its brand was too corporate, while its clients were predominantly individuals and consumers.
We help make clients whole and give them future security. We are the firm other attorneys and judges refer their friends and family members to. - The Sommers Schwartz Team
Design that Produces Results
CLM helped establish a new look that showcases the firm’s creative approach and better reflects the personal relationships its attorneys offer. The site is both easy to update and manage while using strategic interactive elements to keep visitors engaged. This resulted in:
230%
Increase in first-page conversions.
18%
20%
Increase in conversions from practice area pages within one month.
Increase in conversions from attorney bio pages.
Design that Produces Results
CLM helped establish a new look that showcases the firm’s creative approach and better reflects the personal relationships its attorneys offer. The site is both easy to update and manage while using strategic interactive elements to keep visitors engaged. This resulted in:
230%
Increase in first-page conversions.
18%
Increase in conversions from practice area pages within one month.
20%
Increase in conversions from attorney bio pages.
No Problems. Just Solutions. How We Got Results for Sommers Schwartz.
Challenges: The new site needed to effectively highlight two core practice areas, personal injury and employment law, that do not necessarily have overlapping client bases. It needed to both emphasize results and de-emphasize the litigation aspect of the practice to make the site more consumer-friendly. We did this with:
Conversion Optimization
A great-looking website is only as good as the leads it delivers. CLM designed a site that aligns the Sommers Schwartz brand with its personality and connects it with high-value future clients. The homepage emphasizes results, testimonials, and the firm's philosophy, reflecting the experience people can expect from the firm.
After the redesign, conversions from people who entered the website and contacted the firm after viewing only one page skyrocketed by 230 percent. That means the new site was creating the right first impression and turning visitors into leads.
Long Form Pages
We invested substantial time and energy into beefing up the core practice area pages on the new website. This included:
- Updating content and breaking it into easily scannable and digestible pieces
- Including simple interactive elements to keep visitors engaged
- Including infographics
- Adding results and testimonial videos
- Adding a table of contents for easy browsing
These efforts paid off quickly, with an 18% increase in conversions from the new practice area pages within one month of launching the new site.
Attorney Profiles
CLM worked with the firm to rewrite its attorney bios in a way that told a personal and professional story that could resonate with future clients. We also updated the site to make individual attorneys easier to find through a smart attorney search. Our efforts included:
- Advanced search and filtering
- Art direction and new photography
- Personalized bio language that includes quotes from attorneys, case studies, sample results and client testimonial videos
Leads from attorney profile pages have increased 20 percent.
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Ongoing Services
Performance Monitoring
With the CLM Dashboard and collaborative team meetings with the firm, Custom Legal Marketing helps Sommers Schwartz track every lead and case to the marketing channel source. Plus, we strategize on new approaches to keep the firm’s caseload growing.
Website Evolution
Sommers Schwartz's practice is always growing, and CLM’s websites are built to evolve. Since launching the site, we’ve built entirely new sections, searchable case successes and added many more features to keep it working hard for Sommers Schwartz.
Search Engine Optimization
CLM increases online visibility through a powerful law firm SEO strategy, and we get traffic to convert. The website features content optimized for context and keywords across multiple practice areas. This extensive content informs potential clients and ensures that the site ranks well for various search terms relevant to its services and locations. The site also employs a clear and intuitive navigation structure, making it easy for users to find information quickly.
Content Creation
Sommers Schwartz's website is massive, and the types of content CLM has produced go far beyond plain text. We also produce infographics, interactive guides, web stories and videos. This gives future clients multiple channels through which to find the firm and Google more reasons to rank its pages well.
Law Firms We Help
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Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Charlotte law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.