Branding

Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old….

You must be able to trust your agency will use your investment to help you grow and deliver more calls and cases.

Attorney websites have progressed significantly over the past decade. Blogs, regularly updated practice area content, video, and interactive tools have replaced the static brochure-style pages…

People make decisions about whether to trust a business within seconds of landing on its website. Before they read a headline, before they scan a…

Most law firms know they should be on social media. Far fewer have thought carefully about what they are trying to communicate once they get…

Steps you can take to appear trustworthy to potential clients.

Merge tags can add a personal touch to your email marketing or create an embarrassing mistake.

Having a website with a clear hierarchy is not only a website-building best practice, it’s good for users and search engines.

Most law firms treat search and social as separate conversations happening in separate rooms. The SEO team is building content and chasing rankings. Someone on…

Varying your CTAs can provide your firm with valuable data about how people are using your web pages and what types of CTA language work for you.

According to one HubSpot study, companies that develop websites with multiple landing pages have higher conversion rates than those with only a few.

Branding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service….

Generative AI tools are not a replacement for your unique insights but rather a valuable assistant.

Asking a visitor to take cumbersome steps to learn about your firm or get in touch with you is an easy way to turn away leads.

There are things you can look for that indicate, from the start, that an agency is likely not the right fit.

If readers are confronted with acronym after acronym they do not understand, they are not going to take the time to look them up. They will simply click away.

Your PPC management company should build a campaign around keywords that will yield the most conversions, not necessarily the most clicks.

If you are writing thin articles with only a cursory treatment of the topic merely to have a new blog post every day, your site may suffer from content bloat.