Author: Tony Chiaramonte

One of the primary reasons why successful law firms attend and sponsor local events is to generate publicity. Years ago, publicity was mostly spread through word of mouth alone, however, in the Information Age brand exposure is most efficiently developed through a holistic online marketing strategy. A holistic online marketing strategy is multi-faceted and should…

While internet speeds used to all but prohibit the use of embedded videos for law firm websites, that is no longer the case. In fact, last year, the average download speed in the United States was an impressive 93.98 Mbps, which is twice the global average of 46.25 Mbps. Given that the majority of Americans…

What Google’s recent decision to start blocking mixed content means for your website Recently, Google announced that starting in December of 2019, it will begin to block web pages that contain mixed content. Initially, Google is going to allow users to bypass the block by manually accepting a pop-up security warning. However, by the beginning…

Lawyers are subject to strict ethical rules. Ethical rules govern not only an attorney’s representation of her client, but also how attorneys communicate with the general public. Indeed, the Model Rules of Professional Conduct contain specific rules addressing “communication concerning a lawyer’s services.” Attorney marketing is among the types of communication these rules cover. Given…

Meta tags are small bits of text that do not appear on a web page itself, but are seen by search engines. As search engines crawl through millions of pages in search of the user’s desired content, meta tags provide information to the search engine about the data contained on the page. In this way,…

Marketing has never been cheap. But fewer items are more important than the one responsible for exposing a brand to new potential customers. For this reason, the U.S. Small Business Association recommends that businesses with less than $5 million in annual sales devote between seven to eight percent of gross revenue to all types of…