Author: Team CLM

We first published this article in 2013. The data we referenced then came from vSplash’s SMB DigitalScape: 93.3% of small business websites weren’t mobile-compatible. 60% had no phone number on the homepage. Those were real problems in 2013. In 2026, a law firm website without a phone number or mobile layout isn’t a marketing problem.…

The legal market has never been more crowded. Law schools continue to graduate more students than the market can absorb, and the rise of online legal services, AI-powered document tools, and alternative legal service providers has added competitive pressure that did not exist a decade ago. At the same time, clients have more information and…

Marketers like to talk about positioning, unique selling propositions and differentiation. Differentiate or die! is a common refrain heard among marketing gurus young and old. Given the sheer number of firms competing within the same geographic areas, attorneys certainly face a challenge when attempting to set themselves apart from their competition. The reality of the…

Most law firms know they should be on social media. Far fewer have thought carefully about what they are trying to communicate once they get there. The result is profiles that look like an afterthought. Stock photos, sporadic posts, a mix of case announcements and generic legal tips that could belong to any firm in…

Most law firms treat search and social as separate conversations happening in separate rooms. The SEO team is building content and chasing rankings. Someone on the social side is posting case results and firm news on Facebook. Neither group talks to the other, and both wonder why results feel flat. The problem is not the…

Branding is a commonly maligned concept in the legal world, too often associated with low-quality advertising and a move away from focusing on client service. But branding and practice are not mutually exclusive; they can and should work to support each other. No, a snazzy logo alone will not bring in more business. But your…

The Schema for Lawyers video series provides valuable insights into the use of schema markups, a powerful SEO tool that can help Google features your content, events, and expand your website’s overall exposure. We’re proud to announce that the series has won a Telly Award. What are the Telly Awards? The Telly Awards, established in 1979, honor…

On January 13th, Custom Legal Marketing turned 19 years old. Ok, actually our parent company, Adviatech Corp., turned 19 years old. Shortly after Adviatech was founded, we created the SEO | Law Firm brand which would become Custom Legal Marketing. While we weren’t initially focused exclusively on law firms, some of our first clients were…

Acquiring leads is the lifeblood of any successful law firm. Therefore, a popular advertising strategy many marketers recommend to their law firm clients is creating ad campaigns on Google Ads, which can highlight your business on Google Search, Google Maps, YouTube, and more Google services that a large number of people use on a daily…

We talk about getting leads through law firm SEO and digital marketing all the time. But having an efficient intake process for those leads can improve your case signups and overall, turn your law firm into a more efficient operation. Let’s explore some steps you can take to optimize your law firm’s intake process and…