Author: Kristen Friend

Traditional competitor tracking and analysis rely on identifying and reacting to past trends, and no longer prepare a law firm to compete in a continuously fluctuating search environment.

Canva’s 2026 Canva Create interactive conference took place on April 16 at SoFi Stadium in Los Angeles. Since our team uses Canva for several design and creative tasks, I was curious to see what the conference had to offer. So, I intrepidly braved the ostensible (but nonexistent) airport turmoil to fly down and check it…

Most law firm infographics get published, shared once by the firm’s own accounts, and forgotten. Not because infographics don’t work — they do — but because most of them are built without a clear theory for why anyone outside the firm would want to share them. The infographics in CLM’s portfolio have generated links, press…

Google published an updated version of its Search Quality Evaluator Guidelines in September 2025. The document runs over 170 pages and lays out, in considerable detail, how Google’s team of human raters should evaluate the quality of webpages and search results. These are the real people Google employs to check the work of its algorithm,…

You must be able to trust your agency will use your investment to help you grow and deliver more calls and cases.

Attorney websites have progressed significantly over the past decade. Blogs, regularly updated practice area content, video, and interactive tools have replaced the static brochure-style pages that once dominated the legal industry. Design standards have risen. Page speed expectations have tightened. Mobile traffic now accounts for the majority of visits to most law firm websites, and…

People make decisions about whether to trust a business within seconds of landing on its website. Before they read a headline, before they scan a practice area page, before they find the phone number — they see the images. And they form an impression. For law firms, that impression carries more weight than it does…

Steps you can take to appear trustworthy to potential clients.

Varying your CTAs can provide your firm with valuable data about how people are using your web pages and what types of CTA language work for you.

According to one HubSpot study, companies that develop websites with multiple landing pages have higher conversion rates than those with only a few.