Author: Dexter Tam

Apple just announced Apple Business, a new platform launching April 14 in over 200 countries. Included in the announcement was a significant development for paid advertising: businesses in the U.S. and Canada will be able to place local ads inside Apple Maps starting this summer. We checked the restrictions list, and lawyers are not prohibited.…

Having a website with a clear hierarchy is not only a website-building best practice, it’s good for users and search engines.

Your PPC management company should build a campaign around keywords that will yield the most conversions, not necessarily the most clicks.

If you integrate asking for client reviews into your overall business strategy, you’ll be able to keep a steady stream of reviews headed your way.

Google’s review system underwent a significant update in April 2023. The new system evaluates reviews about services, media, and other topics, beyond just product reviews. Google has also changed the name of its “product reviews system” to “reviews system” and altered its guidance documentation to apply to all types of reviews. As a law firm,…

If you have received an email from Google titled “Google Ads Policy Update – Destination Requirements Policy,” then you should know that starting in October 2022, Google will be revising its ad destination policy. Ad destination is where your ad leads users to… like a landing page. This policy will be updated to be in…

Google Search, YouTube, Gmail, and Google Maps have massive audiences that are engaged with these platforms every day. With consumers flocking to these products en masse, law firms have the opportunity to leverage these products through campaigns in Google Ads to generate leads. While most people are familiar with the traditional search campaigns, Google Ads…

When it comes to search engine results pages (SERP), diversity is important. Diversity gives the user the opportunity to find the information or services that are more tailored to their specific needs. Having one domain dominate the SERP might not give the user the best quality result they are looking for. Changed on June 6th,…

Content marketing, search engine optimization (SEO) and web design capabilities are ever-evolving. A law firm might have a website for only a couple of years before a design change is needed to add up-to-date content and increasingly new and advantageous functionalities. Along the way, mishaps such as broken links, known as a 404 error, can…

Voice searches have steadily increased over the past ten years since smartphones were first capable of speech recognition technology with Google’s voice search app for iPhone. This increase has expanded to the point where, according to a survey by BrightLocal, more than half of consumers have used voice search to find a local business in…