Litigation Attorney Marketing

Law Firm SEO that Works™

What’s the point of having a website and marketing proposal that looks exactly like the ones that are out there already? We believe embracing new approaches is the key to crafting a successful law firm marketing campaign. CLM observes what competitors are doing and finds what they are missing. Our team then uses that knowledge to develop a creative strategy that is the right fit for your law firm.

Our No Competition™ Guarantee is a promise that we will commit to just one firm. Yours. Once you decide to partner with us, we will not work with any other litigation attorneys in your city. Our comprehensive marketing approach is reserved exclusively for you, not your competitors. We provide content, design, reviews, links, tracking and more to help you achieve success.

Our comprehensive law firm marketing approach includes strategic content, link building, client testimonials, winning design, tracking what matters and more. You will get:

Strategic Content

Publishing engaging, quality content is a must for attracting potential clients and building authority as a trusted source. We develop many types of strategic content to generate leads for targeted searches related to your law firm and practice areas. The aim is to craft content that offers value and answers the questions of prospects who are longer simply searching for a “litigation attorney.”

Link Building

CLM offers advanced services for finding and building links to your law firm website. We monitor the link portfolios of competitors to discover helpful opportunities for you. Our clients have been connected with some of the most authoritative links on the internet. We are not interested in building countless low quality links to your litigation website. We value quality over quantity.  

Glowing Reviews

Client reviews are a great way to connect with prospects and convert more leads. After being awarded a favorable judgement or desired settlement, your clients are likely to be happy to share the outcome with others.

CLM has developed a system of easy to follow instructions and helpful screenshots that provide clients guidance on writing about their experience of working with your law firm.

Use these reviews to connect with prospective clients and convert more leads.

Award-Winning Website Design

We have more than a decade of experience developing unique, award-winning websites. CLM websites do not use off-the-shelf-templates. Our goal is to provide your law firm with an attractive website that is not just search engine and user friendly but also showcases your law firm in the best light. When building a site, we conduct extensive research in the form of focus groups, user behavior studies and more.

Beyond the Top Search Rankings

CLM knows how to make sure Google gives top placement to your content. Our strategy ensures your law firm will never miss an opportunity to be found on search engines. Google’s above the fold cards provide searchers with information about their query. These cards make your law firm an authoritative source on a particular topic. As a bonus, verbal search tools like Google Home and Google Assistant that have recently entered the picture also use these cards. 

Pay-Per-Click That Works

We build PPC campaigns to supplement your natural search engine marketing strategy. CLM’s Google Partner Certified team is experienced in developing and implementing PPC campaigns that convert.

Press Relations: Embrace the Media

Be in the news. In an era of short attention spans, we know how to push through the noise and get noticed. We use the power of press relations to pitch your story, whether you are leading a high profile case or can lend expert commentary on legal topic. Our team produces press kits, communicates with local reporters and develops promotional content. If a major website is in search of authoritiative source or a local television network wants to speak to a trial lawyer, we will reccomend you.

Statistics: Monitor Your Success

The simplest way to determine what is effective and what is not working is through statistics. Tracking your law firm’s success allows us to monitor your progress and find areas that need improvement. We believe you should never be in the dark about what your marketing company is doing. The CLM Lounge provides access to top-notch law firm marketing statistics such as demographic details, social media reports and website performance data.

We love statistics and we love sharing them. We believe you should always know what your marketing company is doing on your behalf and whether those efforts are paying off. After all, we are in this together.