Law Firm SEO and Marketing
Top Denver law firms look to CLM for measurable results with winning law firm SEO and marketing.
Law Firm SEO in Denver
What's Unique About Law Firm SEO in Denver?
Denver is the 19th most populous city in the United States and the fifth most populous state capital. Denver's population grew to 715,522 as of the 2020 census, a 19.2 percent increase in the decade since 2010.
Denver is the home of the Colorado State Bar Association (CBA) and is a voluntary bar association, founded in 1897. The earlier bar association was the Weld County Bar Association founded by three attorneys around 1870. The CBA publishes a monthly journal, The Colorado Lawyer.
The state of Colorado is home to over 22,800 licensed attorneys.
Did you know? Denver is located near mountains (not in them!) with over 200 named peaks visible from the city. The city sits east of a major mountain range and really is exactly a mile high. There is a step on the State Capitol Building that sits 5,280 feet above sea level.
Colorado Attorney Advertising Guidelines
Colorado is relatively friendly when it comes to attorney advertising guidelines which makes it easier to market your law firm, provided you stay within the stated parameters of Rule 7.2 of the Colorado Rules of Professional Conduct.
In Colorado, lawyers are allowed to:
- Pay usual fees/charges of a not-for-profit attorney referral service/legal service organization
- Refer clients pursuant to an agreement that is not prohibited under the Rules, provided the reciprocal agreement is not exclusive and the client is aware of the agreement
Advertising rules in Colorado permit lawyers to:
- Pay for referrals
- Pay for advertisements
- Pay for lead generation
- List references with a client’s permission
- List client names with permission
We have been using CLM for our websites for a number of years and they have been outstanding! Their entire team has always been highly responsive and met all of our marketing needs. We are getting more leads than ever before.
- TODD J. LEONARD
Personal Injury Attorney, New Jersey
Talking about your law firm in Colorado
In Colorado, an attorney may not state of imply that they are certified as a specialist in an area of law unless they have been certified as a such by an organization approved by an appropriate state authority or accredited by the American Bar Association (ABA). The name of the particular certifying organization has to be clearly identified in communications (ie: Certified Elder Law Attorney by the National Association of Elder Law Attorneys).
Law firms may use a trade name, meaning you do not have to use the traditional styling for firm names including the names of partners. The United States Supreme Court has held that legislation may prohibit the use of trade names. However, use of such names is acceptable so long as it is not misleading.
However, the name of an attorney who holds a public office may not be used in the law firm’s name or in any communications, during any prolonged period that the attorney is not actively practicing with the firm.
Colorado does not require law firms to send in their websites for review prior to launch. However, the provisions of the North Carolina Rules of Professional Conduct that address legal advertising should be applied to the content of your law firm's website to avoid any reports of infractions by third parties.
Our data-driven approach fuels your results.
We don't just pay lip service to research, we dig in! We review your website, your SEO, your social activity, your local citations and your link portfolio so you can see where your firm stands. Our team works with firms to tailor winning messages for the Denver market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Denver law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
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