Law Firm SEO and Marketing
Top Kansas City law firms look to CLM for measurable results with winning marketing and SEO campaigns.
Law Firm SEO in Kansas City
What's Unique About Law Firm SEO in Kansas City?
Kansas City is the largest city in Missouri, currently home to around 510,700 people. With the number of downtown residents having quadrupled in the last decade and a steadily rising population, the city is extremely competitive for search engine optimization (SEO) purposes.
Missouri currently has approximately 24,679 licensed attorneys, which equals roughly 39 lawyers per 10,000 people.
In this market, quality SEO for your law firm’s website is essential.
Did you know? Kansas City really is in America's heartland. It is home to over 100 BBQ restaurants, and a 3-hour flight will will get you to either coast.
Missouri Attorney Advertising Guidelines
Established in 1884, the Kansas City Metropolitan Bar Association is the oldest bar association in the area. It is also the largest, with 5,000 members spread across its nine-county service area in Missouri and Kansas. Missouri recognizes the importance of advertising for lawyers, which makes the state a great place for marketing your law firm. Lawyers can use a wide range of platforms to inform the public about the services they offer. All lawyer advertising is governed by Rule 4-7.2 of the Missouri Rules of Professional Conduct.
Kansas City lawyers are allowed to:
- Pay for advertisements
- Pay for referrals
- Pay for not-for-profit lawyer referral programs
Advertising rules in Missouri state:
Law firms may not advertise any office besides the principal office. Exceptions can be made to this rule if the other office is staffed by a lawyer at least three days a week, if the advertisement states when the lawyer will be available in the office, or that meetings are by appointment only.
Jason and his team are the best. He has solid ideas that produce results for the long term. We had tried other companies, but none of them produced the quality results we received from CLM.
- RICHARD WIRTZ
Lemon Law Attorney, California
Bar Rules in Missouri
Attorneys in Missouri must include a specific, “conspicuously” placed disclaimer on all law firm advertisements that must say, “The choice of a lawyer is an important decision and should not be based solely upon advertisements.” An optional inclusion is “This disclosure is required by rule of the Supreme Court of Missouri.”
Missouri requires advertising disclosures when attorneys indicate that contingency-fee arrangements are available. If legal services are available on a contingent basis, there must be a disclaimer that clearly states the client may be responsible for legal expenses.
Attorney websites may not display phrasing like “we are experts in employment law,” or “our personal injury lawyers specialize in medical malpractice.” However, they may use acceptable language like, “our law firm focuses on employment law,” or “we dedicate our practice to helping people who have suffered surgical mistakes or prescription errors.”
Neither the Supreme Court of Missouri nor the Missouri Bar do not recognize certifications of specialties. Attorneys are allowed to disclose whether they do or do not practice in particular fields of law. However, they cannot state or imply they are a specialist in a practice area without a disclaimer.
Our data-driven approach fuels your results.
We're crazy about stats and research. We focus exclusively on increasing your qualified lead volume, and if we want to be serious about your firm dominating page one, we need to be serious about understanding your clients. Our team works with firms to tailor winning messages for the Kansas City market.
Law Firms We Help
We build relationships with lawyers in every part of the country.
We work exclusively for you
Custom Legal Marketing is devoted to your law firm - and only yours.
Custom Legal Marketing provides a No Competition™ Guarantee. Will not work with any other Kansas City law firm in your practice areas. Our law firm SEO plans succeed by dealing exclusively with one law firm per market and by developing and executing a creative strategy tailored to your firm’s practice focus and local client needs.
What Our Clients Are Saying